Up Close

Purple board gets 3 new members courtesy of Coliseum Capital

Responding to concerns issued by its single largest shareholder, bedding resource Purple Innovation has expanded…

Reflections on the largest retail innovation conference — ShopTalk

Contributor Julia Rosien writes about her experience at ShopTalk and what takeaways retailers can learn from.

The heartwarming story behind the annual Ante4Autism event

The annual Ante4Autism even has carved out a niche in the bedding industry and offers a fun way to help those on the autism spectrum.

Why sleep accessories should not be an afterthought in the bedding industry

Industry members weigh in on a potential disconnect between retailers and manufacturers when it comes to accessories.

Shifman’s past helps it grow into the future

Alex Milstein checks in with Shifman Mattresses President Bill Hammer to see how the company is continuing to grow with investments in new showrooms and its people.

Exclusive research: Why consumers delayed some purchases in late 2022

Check out a recap of Home News Now Group’s exclusive 2022 research ahead of our next release.

Sleep Nerdz partners with Dr. Snooze on sleep tracker

Sleep Nerdz’s Andrew Carrington and Keith Messenger teamed up with Dr. Snooze to put a sleep tracker in Sleep Nerdz’s new adjustable bases.

Avocado Mattress’ crunchy, broad branding tactics

Avocado Mattress Brands’ podcast doesn’t just focus on mattresses, and that gives the company a leg up when it comes to branding.

Bedding News Now on ‘The Pete Primeau Show’

Last week, Bedding News Now Editor-in-Chief Alex Milstein went on “The Pete Primeau Show” with…

Why it’s difficult to sell to seniors

Seniors who are renovating their homes and transforming them into their forever, aging-in-place homes are prime target for mattress sales. But how can you reach seniors?