Purple names 2 new executives in 1 week
Purple Innovation has named Todd Vogensen as its new chief financial officer — replacing Bennett Nussbaum, who has been interim CFO since August 2021 — and …
Category: Manufacturing
BIA’s ‘Fab 5’ strategy boosts under $1,000 mattress sales
When independent retailer Super Store added Bedding Industries of America’s Eclipse MyComfort “Fabulous 5” lineup a few months ago, it quickly bolstered the chain’s sales …
Spring Air dealer survey shows bigger isn’t always better
Mattress height may be getting too tall for many Americans according to a recent survey by Top 20 bedding manufacturer Spring Air International. The licensee …
Why launching an e-commerce site isn’t a guaranteed path to success
In 2017, the word on the street was clear: “Get online and sell mattresses.” For a family-owned business like ours, which boasts nine stores in …
Nationwide’s state-of-industry panel offers ways retailers can look to the future
Nationwide Marketing Group’s “State of the Business” presentation during PrimeTime featured five executives who talked about what’s happening at their companies and in the industry …
Purple Innovation reports declines in Q2 net revenues
Purple Innovation reported decreases in net revenues for the second quarter and second half ended June 30. Second-quarter net revenues totaled $120.9 million, down 16.1% …
A chat with Casper’s new CMO Jeff Willard
A decade after launching, Casper is still disrupting the mattress industry in new ways. That can make it a pain point for some brick-and-mortar mattress …
Industry insiders talk commoditization, differentiation and other industry challenges
As we head into the latter half of 2023, the bedding industry is facing a number of challenges, from decreased foot traffic to untruthful marketing …
How to leverage social proof on your website
When was the last time you hired a contractor for a home improvement job based on a friend’s recommendation? What about that new restaurant just …
Bedding experts talk about how industry and consumers view boxed beds
Less than 10 years ago, boxed beds were a new innovation that not many people thought would take off. But now, with the ease of …
