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Helix Sleep launches 3 new retail partnerships

Helix Sleep launches 3 new retail partnerships

Helix Sleep has entered into three new retail partnerships with Christian’s Mattress Xpress, Mark’s Mattress Outlet and Midwest Mattress. 

“Celebrating these new partnerships marks a significant stride forward in our growing retail program,” says Jerry Lin, executive vice president of strategy and operations for 3Z Brands. “Christian’s Mattress Xpress, Mark’s Mattress Outlet and Midwest Mattress have proven to be highly trusted retailers across their respective regions. We’re proud to partner with three passionate businesses and continue to improve accessibility to Helix products, ensuring that everyone can find their perfect match for a good night’s rest.” 

Helix’s partnership with Mark’s Mattress Outlet, a leading retailer specializing in high-quality sleep solutions and a mainstay in the region for more than 18 years, kicked off earlier this year. Four Helix mattresses, including the entire Midnight collection, will be featured in 16 locations across Indiana, Kentucky and Tennessee.

“At Mark’s Mattress Outlets, we are constantly seeking to enhance our customers’ sleep experience by offering the best products on the market,” says Kenna Hisle, director of marketing. “The introduction of Helix mattresses to our lineup is a testament to our commitment to quality, innovation and customer satisfaction. We are thrilled to partner with Helix and bring their exceptional products to our valued customers.”

In late 2023, Helix launched its partnership with Midwest Mattress to bring Midnight Core, Midnight Luxe and Midnight Elite into their brick-and-mortar locations across Iowa. Helix is featured in nine showrooms in Des Moines, Urbandale, Ankeny, Ames, Cedar Falls, Waterloo, Cedar Rapids, Coralville and Altoona. Founded in 2005, Midwest Mattress prides itself on honesty, integrity and transparency, striving to improve every aspect of the customer experience. 

“Midwest Mattress is ecstatic to partner with Helix, a collaboration that aligns with our mission to provide innovative, high-quality sleep solutions at the best possible value to our customers,” says Michael Prichard, co-founder and president. “This partnership is more than just a simple alliance; it represents our shared commitment to revolutionizing the sleep experience for our customers. By integrating Helix’s advanced mattress technology into our product lineup, we are taking another significant step toward fulfilling our promise to deliver exceptional quality and value. We’re excited to embark on this journey with Helix, bridging the gap between online convenience and in-store expertise to deliver a seamless, personalized sleep solution experience for every customer.” 

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Helix’s newest partner is central California-based Christian’s Mattress Xpress. Three mattresses in Helix’s Luxe collection, including Sunset Luxe, Midnight Luxe and Twilight Luxe, will be featured in all six of its locations, in Lompoc, Arroyo Grande, San Luis Obispo, Santa Maria and Paso Robles. Family-owned and -operated for over 20 years, Christian’s Mattress Xpress promises top-notch service, a wide selection and competitive prices. 

Ron Gonzales, president of Christian’s Mattress Xpress, adds, “At Christian’s Mattress Xpress, we strive to inspire dreams one experience at a time. This includes curating our floors with products of each technology, comfort level and budget. With Helix Sleep and their team, this was a perfect fit.” 

Initially launched as an online DTC brand, Helix has been focusing on expanding its retail footprint nationwide. The brand is currently available in over 150 retail locations, including Mancini’s Sleepworld, Big Sandy Superstore and Brooklyn Bedding’s brick-and-mortar stores. For more information on Helix Sleep and its retail partners, please visit 

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