High Point is not a bedding market in the same way Vegas is, but there are plenty of innovative products, displays and programs to see in the furniture capital. Here are a few that stood out to the Bedding News Now team as we worked the market last week. Kuka Home displayed its Becki Owens…
Seeing people face-to-face and making new connections is one of the best parts of going to trade shows. Here are a few shots of industry members at the News Now Media market party and Paramount’s annual Mexican-themed party. James Keen, left, and David Baldry, both of Hypnos, get in the spirit at the Mexican-themed party at…
Job Title: Director of Marketing Company: Cubby Beds Location: Denver, Colorado Description: The Director of Marketing will build an integrated, analytically-driven marketing strategy across B2C, DTC, and B2B channels that creates a predictable path from awareness to conversion. The ability to double our conversion rate and reach our most qualified families has the potential to…
Job Title: Director of Medical Products Company: Eight Sleep Location: New York Description: Eight Sleep is looking for a Director of Medical Products to build a business around this opportunity. This role will build a medical business from the ground up, including navigating regulatory and reimbursement pathways, as well as interfacing with payers. This role…
UncleMuenkel breaks down the tools needed to get a customer to say yes when shopping for a mattress. He says the sale is made when the customer’s confidence in the outcome exceeds their fears of making a purchase mistake.
GoodBed has launched a fully redesigned version of its mattress matching quiz — now directly informed by the company’s proprietary scientific testing data. Having introduced the first online mattress quiz in 2013, GoodBed’s platform has long emphasized a more detailed and personalized approach to mattress selection. The latest version of this quiz builds on that foundation…
At the January Las Vegas Market, Kuka Sleep introduced its brand-new PostureRest line that merges patent-pending wellness technology, aesthetic appeal and affordability. Now the brand has made its High Point Market debut, and Jefre Ramos, vice president of marketing for Kuka’s sleep division, said it was expected to be a hit. “We had a ton…
Restonic, which showed at High Point Market for the first time since 2016 last year, returned this spring with renewed energy and optimism. “We’re very much reenergized, and that was the feeling in showroom in January at Las Vegas Market,” said Laurie Tokarz, president of Restonic. “Everybody was rowing in the same direction; I’m excited…
What started with a poem has now brought smiles to retailers’ faces. There have even been a few tears, too, but they are tears of happiness. Shifman’s new brand ethos, which features emotion-stirring images and messages, is helping the high-end bedding producer stand apart from its competition, company officials say. The new marketing campaign, launched…
The High Point Market, which welcomed two new mattress exhibitors this spring, continues to gain importance as a mattress event. And market officials say more growth is on the way. There are now about 40 mattress and sleep accessories companies and brands represented at the High Point Market, including major bedding players like Tempur Sealy…
Paramount Sleep Co. will highlight two new mattress collections at High Point Market this week, including the new Paramount Bespoke mattress program built around craftsmanship at a compelling price, and Nature’s Spa, a nature-inspired luxury line that serves as the exclusive mattress collection for the resort Blackberry Farm. The Paramount Bespoke Euro Top is designed to deliver premium materials and…
What are the requirements of a proper support system? UncleMuenkel explains that it involves contouring to a person’s body as well as something called positive resistance. Learn more in this episode of Muenkel Minutes.
Job Title: Director of Digital Media Company: Gardner White Furniture & Mattress Location: Warren, Michigan Description: The Director of Digital Media will own the full-funnel paid media strategy across paid search, paid social, programmatic, CTV/OTT, and retail media to drive brand awareness, customer acquisition, and both ecommerce and in-store performance. This role leads budget management,…
Job Title: Marketing Manager Company: Custom Comfort Mattress Location: Orange, California Description: Custom Comfort Mattress is seeking a Marketing Manager to take ownership of key marketing responsibilities and initiatives. This role reports directly to the Director of Marketing and plays a critical role in driving phone calls, optimizing website performance, managing vendor relationships, and ensuring…
As someone who frequently gets a first-hand look at multiple bedding retail stores each month, FXI’s vice president of sales, Mike Juoni, knows that differentiation is key to a successful retailer. In this interview, he explains why and how retailers should make their sales floors unique.
Stetson, the Western heritage brand best known for its namesake hats, has officially expanded into the home category with the launch of its first bedding collection. According to WWD, the company has entered a licensing agreement with Dallas-based bedding supplier HiEnd Accents. The collection debuted on April 14 under HiEnd Accent’s Western-inspired home label Paseo…
So here we are again, getting ready to go High Point Market. Things are a bit different this time around, but that’s OK. The show — and the market — must go on. We will all be much smarter about what is happening when we go through another market together. Geopolitical issues are front and…
Shopping used to feel predictable. Search, scroll, shortlist and then a decision. Not anymore. Today, AI is deciding what shoppers see, rewriting the shopping journey in real time. Social platforms are collapsing the funnel and content is no longer supporting commerce — it is commerce. And the brands winning now aren’t always the ones with…
Job Title: Bedding Sales and Marketing Specialist Company: Ashley Furniture Description: This is a full-time remote role for a Bedding Sales and Marketing Specialist. The primary responsibilities include developing and executing sales strategies, managing customer relationships, conducting market research, and collaborating with internal teams to enhance product promotion. The role also involves providing high-level customer…
With a long heritage of strong dealer relationships, independent home furnishings retailers have remained a cornerstone of the company’s luxury distribution strategy. At this month’s High Point Market, Shifman Mattress Co. will introduce two updated collections designed to strengthen this critical retail segment and expand luxury merchandising opportunities. The company’s core line, newly named Devotion,…
Somnigroup International and Leggett & Platt today announced that the companies have signed a definitive agreement pursuant to which Somnigroup will acquire Leggett & Platt in an all-stock transaction valued at approximately $2.5 billion based on Somnigroup’s closing share price on April 10. Under the terms of the agreement, Leggett & Platt shareholders will receive…
Job Title: Director of Licensing (Hybrid) Company: Purple Location: Utah Description: Reporting to the Chief Innovation Officer, the Director of Licensing leads Purple’s licensing strategy to extend the Purple brand and commercialize the company’s proprietary comfort technologies and intellectual property (IP). This role originates and evaluates licensing opportunities, negotiates and structures agreements, and oversees ongoing…
Job Title: Brand Manager Company: PranaSleep Location: Bonita Springs, Florida Description: PranaSleep is seeking a strategic and results-driven Brand Manager to lead the development and execution of brand initiatives that drive growth, elevate market presence and strengthen customer engagement. In this role, you will be responsible for shaping brand strategy, overseeing go-to-market initiatives, and ensuring…
Job Title: VP, eCommerce Company: FXI Location: Radnor, Pennsylvania Description: The Vice President of eCommerce is responsible for owning and scaling FXI’s eCommerce business, with full accountability for strategy, revenue, profitability, and execution across digital channels. This role will lead the development and expansion of FXI’s eCommerce platform, while building the operating model, capabilities, and…
I joined the bedding industry full-time in mid-2023. It was an interesting time, as the industry was starting to recover from the COVID-19 era and supply chain shortages. Since then, nearly every conversation I’ve had or story I’ve worked on has had the same underlying theme: When will things return to normal? Everyone’s crystal balls,…
Comfort is what you feel when you go to bed. Support is what you feel when you wake up. UncleMuenkel explains how support plays a key role in alleviating pain by allowing your muscles to restore themselves.
A fire at a large Lyondell chemical factory in Pasadena, Texas, in early March has hindered U.S. production of polyol, a key chemical used in the production of foam for mattresses. And the effects are starting to be seen. Some mattress companies started to implement price increases about two weeks ago, including Helix, Jamison Bedding…
There’s a lot of talk these days about how AI will reshape the mattress industry, upending the old rules and ushering in a dramatic new world, a smarter world. Well, I submit to you that AI hype is running wild, outpacing the realities of what AI can do to help our industry. And I’ve got…
Job Title: District Mattress Trainer Company: Rooms To Go Location: Atlanta Description: The District Mattress Trainer will be responsible for the execution and implementation of mattress department sales, merchandising, and training strategies. The position is remote and will cover a variety of areas within the operational geography of Rooms to Go. This position will reports…
Job Title: Sales Manager Company: Leggett & Platt Location: Carthage, Missouri Description: As a Sales Manager you will have the opportunity to serves as the primary liaison for key accounts, delivering data‑driven insights and collaborating cross‑functionally to support customer and business needs.. Your contributions will have a direct impact on the business by being responsible…
Job Title: Business Developer – US Company: Hästens Beds Location: Washington D.C. Description: We are not looking for a “salesperson.” If you want to pitch products and hit a quota by talking at people, go somewhere else. We are looking for the ultimate advisor. Your goal is to build a relationship so deep that the…
Posh+Lavish is unveiling its Curated collection nationwide. The Curated Collection mattress is “a work of art and every detail is a commitment to excellence and a testament to old world European charm,” said Kurt Ling, principal. “This is the first two-sided mattress I have ever designed or sold in my 25-plus year career in the…
Purecare has promoted Kelly Crenshaw and Danny Ramos, two key players in its strategic plans for brand growth, development and innovation. Crenshaw joined Purecare in 2021 as vice president of product development and merchandising. She is now senior vice president and will continue to lead the product development team in every stage of the process…
Despite many claiming to sleep hot, all humans sleep cold, and it’s the micro-climate they create with their sheets, blankets and other bedding that contributes to the heat. But sleep surface temperature is just as important, UncleMuenkel explains, and it all comes down to the science behind it.
Paramount Sleep Co. has strengthened its sales organization with the addition of two seasoned industry professionals, Chuck Lovelady and Bill Estes, as the company continues to expand its reach and support for retail partners across key regions. Lovelady joins Paramount as a sales representative, responsible for expanding coverage and service throughout Tennessee, Kentucky and Alabama.…
Shoptalk, the world’s largest annual event on retail innovation, e-commerce and technology, took place March 24-26 in Las Vegas, bringing together more than 10,000 attendees and 180 speakers from top technology and retail companies, including Meta and Wayfair. For bedding retailers, customer service, on-trend products and branding remain key differentiators. But as competition intensifies, adopting…
King Koil CEO David Binke sits down with Bedding News Now Editor-in-Chief Alex Milstein to discuss influencer partnerships. With King Koil recently signing a licensing agreement with Scott Brothers Global, Binke explains what makes their partnership unique.
In an industry hoping for a rebound year, news of foam shortages and foam price hikes is an unwelcome development. But that’s the reality facing the mattress industry these days. Peter Keith, senior research analyst for Piper Sandler, says that price increases are coming to U.S. mattress and upholstered furniture producers. The cause, he notes,…
Job Title: Store Manager Company: Mattress Warehouse Location: Southampton, New York Description: As a Sales Manager, you’ll be the face of Mattress Warehouse, guiding customers to find their perfect sleep solution while also leading and developing your team. You will greet and engage customers to identify their sleep needs. You will also utilize our bedMATCH…
Job Title: Territory Manager Company: Bedgear Location: Rock Hill, South Carolina Description: The Territory Manager is responsible for developing and maintaining relationships with key stakeholders, driving brand awareness and sales, and ensuring Bedgear’s presence within the assigned territory. This role includes hunting new business opportunities, conducting educational and inspirational training and presentations, supporting retail partners’…
Job Title: QCS Production Supervisor Company: Serta Simmons Bedding Location: West Palm Beach, Florida Description: In this hands-on leadership role, you’ll drive daily production performance, ensure quality and safety standards, and lead a team in a fast-paced manufacturing environment. You will lead cell/department activities and associates to ensure a quality product is produced safely, in…
When someone mentions AI, you may think of ChatGPT and other programs that allow you to simply ask questions and get answers. But AI can be used for so much more in the business world. This is the vision of AiPRL Assist, a new customer experience platform designed specifically for the home furnishings industry that…
If it takes you a while to fall asleep, you’re losing precious hours of sleep that you could have had by preparing for sleep. UncleMuenkel discusses different ways you can prepare for sleep by decreasing activity and being exposed to less light and noise.
After 30 years in the sleep products industry, John Schulte, the president and CEO of Innovative Sleep Technologies, still doesn’t assume he knows it all. “I think the worst way to approach anything is to think you know everything,” Schulte said. This perspective has shaped Schulte’s entire career, from his start in the bedding industry…
Tim Oakhill, chief marketing officer at Serta Simmons Bedding, updates Editor-at-Large Dave Perry on new “super-super premium” bedding lines from Serta and Simmons and explains how his company is creating a product menu for retail success this year.
The bedding industry, like many other industries, is facing a unique set of challenges — from low foot traffic to industry consolidation to an uncertain economy and more. Despite these challenges, many industry leaders believe there is an opportunity for the bedding industry this year as well. After a surprisingly steady first quarter and Presidents…
Job Title: Director, Product Development Company: FXI Location: Aston, Pennsylvania DescriptIon: As a Director of Product Development, you will play a pivotal role in supporting R&D function by driving the introduction of innovative products to the market. In this hands-on role, you will be deeply involved in every stage of the product development process, from…
Job Title: Head of Security Company: Eight Sleep Location: Remote Description: The Head of Security and Compliance will be responsible for building and leading Eight Sleep’s security strategy across physical, digital, and operational domains. This leader will ensure the confidentiality, integrity, and availability of our data, systems, and devices, while also protecting our employees and…
Job Title: Production Manager Company: Bedgear Location: Rock Hill, South Carolina Description: The Production Manager is responsible for overseeing daily manufacturing operations at BEDGEAR’s Rock Hill facility, ensuring efficient production flow, team performance, and product quality. This role leads supervisors, coordinates cross-functional support, and drives safety, productivity, and continuous improvement initiatives. The Production Manager acts…
Live Comfortably has entered into an exclusive license agreement with Serta Simmons Bedding for a seven-year term. Through this partnership, Live Comfortably will hold the exclusive rights to develop and distribute Serta-branded bedding products across the U.S. and Canada, spanning all retail channels, including club, mass, department stores, off-price, e-commerce pure play, home improvement and specialty. The license covers…
High Point is not a bedding market in the same way Vegas is, but there are plenty of innovative products, displays and programs to see in the furniture capital. Here are a few that stood out to the Bedding News Now team as we worked the market last week. Kuka Home displayed its Becki Owens…
