David Araica, Ergomotion’s director of training and development, discusses the attachment rate of adjustable bases and how RSAs can build them into mattress sales by stressing the importance of the entire sleep system.
Mattress Firm is involved with a new class action lawsuit in which plaintiff Erica Hampton claims that the retailer sells items on its website at fake discount prices to trick customers into thinking they are getting a bargain Filed in California federal court, Hampton says in the lawsuit that anyone visiting the website who buys…
You’ve crafted the perfect email campaign — beautiful images, compelling copy and a powerful call to action. But there’s still one hurdle to clear: the subject line. Think of it as the storefront of your email. If it doesn’t immediately capture attention, no one’s stepping inside. According to HubSpot’s 2024 State of Marketing report, more…
In his latest Mattressville video, Dave Perry finds that Gerry Borreggine has business-building ideas centered around the fall election. The Therapedic executive says the election gives retailers a chance to boost sales with a five-day event and predicts an improving business climate in the new year.
After many years in the pillow manufacturing business, LMP Worldwide Inc. — known for brands I Love Mattress and I Love Pillow — will cease operations effective Sept. 30. According to a letter obtained by Bedding News Now, after Sept. 16, the company will no longer be able to offer full services to its customers.…
MLily USA is building on its success by promoting from within its team of seasoned leaders. Ray Bishop, former administrative director, will assume the role of communications director. The manufacturer has also hired industry veterans Chase Clark and Joella Adair. Bishop will be responsible for overseeing all aspects of Mlily’s communication strategy, including public relations,…
In a move to strengthen sales and export growth for both the beds and components divisions at Harrison Spinks, the business has appointed industry veteran Lee Hinshaw as business development director. The new hybrid role is designed to strengthen the international presence of both Harrison Spinks and Spinks, as Hinshaw is based in Bangkok and…
Research analysts at Piper Sandler say preliminary checks for mattress and furniture sales over Labor Day weekend suggest mattress sales were up 3%-5%. Sales growth was driven by average tickets (transactions remain negative) as premium products continue to outperform, the report says. Feedback on sales into LDW (last two weeks of August) was mixed but…
The mattress industry is undergoing a significant transformation driven by consumers’ increasing demand for environmentally friendly and health-conscious products. By aligning your business with this trend, you can not only enhance your brand reputation but also boost your bottom line. Partnering with manufacturers who have earned reputable certifications is a strategic move that can yield substantial benefits without requiring…
The latest events hosted by the Seena Magowitz Foundation included a night at the museum, a brunch with leading pancreatic cancer doctors and clinicians, and a dinner on a Major League Baseball field. It was a celebration of progress in the fight against the scourge of pancreatic cancer. Despite the deadly toll exacted by that cancer,…
Gold Bond Mattress said it is seeing a 25% increase in futon sales this summer as Gen Z consumers like its dual-purpose functionality as both a seating and sleep surface for small-space living. In addition, category competitors have gone out of business. “Several futon suppliers have exited the business in recent years, creating a perfect…
Metro Mattress, a 69-store bedding retailer with stores in five states, filed for Chapter 11 bankruptcy protection on Wednesday in federal court. The company cited expansion into new markets and recent downturns in the industry as the main reasons for the filing and plans to continue operating its stores in New York while shutting down…
Standard Fiber is launching a first-ever collection of bedding products under the Dr. Scholl’s name. The new collaboration debuts at the upcoming New York Home Fashion Market, Sept. 16-19. The new Dr. Scholl’s product line will provide a comprehensive collection of functional sleep solution products focused on the guiding principles of the Dr. Scholl’s brand. Products…
Wingo Coaching, a training, consulting and business coaching organization founded by Scott Vaughn, owner of Happy ZZZ’s Sit N’ Sleep in Kentucky, announces its second Masterclass, taking place Sept. 23-25 in Nashville, Tennessee. In partnership with Trellis Marketing, this immersive, three-day event is designed for mattress store owners and managers who want to increase their…
With one of the biggest mattress sales holidays upon us, we’ve scoured the internet and found some of the deals bedding retailers are offering for Labor Day this year. Mattress Firm has a three-picture carousel on the homepage of its site advertising what it — and nearly every other bedding retailer— calls its best sale…
Now that the all-important Labor Day holiday is upon us, this is a good time to talk about a key to growing retail sales: better salesmanship. Our instructor for this quick primer on better selling is someone with the wisdom of a wise uncle. In fact, that is his name: Uncle Muenkel. Well, his real…
Mattress Firm’s recent financial report, showcasing a 2% net profit margin despite steady sales, underscores a critical truth: The mattress retail industry is ripe with profit potential. However, this potential is often untapped by large chains. Independent mattress retailers, on the other hand, have a unique opportunity to achieve significantly higher profit margins, ranging from 15% to 20% of top-line sales. By adopting a…
Shifman Mattresses has introduced a new structure to its leadership and sales teams with the recent hire of industry veteran Mark Quinn as well as two sales managers. In addition, longtime company leader Phil Zucker has been promoted. Quinn has been named senior vice president of sales and marketing, a newly created position for the…
Mattress Firm and DoorDash, a local commerce platform, have formed a new partnership that they say is “set to redefine mattress shopping for Americans.” The collaboration introduces on-demand, two-hour delivery of mattresses and bedding accessories from 2,300+ Mattress Firm locations across the U.S., prioritizing speed, convenience and satisfaction for anyone in search of better sleep. The…
About two years ago it became clear that online DTC mattress brands were making a big push into brick-and-mortar stores — from Purple to Puffy, Casper, Ghostbed and more. Companies like Resident successfully used their online presence to drive traffic into retail stores, and that became the selling point that DTC companies used to get…
In the latest installment of his new video series, Mattressville, Dave Perry chats with Kingsdown CEO Frank Hood and learns how he and his team are using colorful beds, arresting graphics and standout displays to give retailers compelling merchandising ideas.
Which do you trust more: content written by a marketer on a retailer’s website or a review written by a real consumer? Let’s be honest. The most persuasive voice rarely emanates from a brand or a store. Consumer-generated content has become a vital tool to cut through the noise and connect with potential customers on…
Derek Leishman, national sales director for Mlily USA, explains how a domestic manufacturing message can help drive business to retailers. He also offers tips for how retailers can do this.
South Bay International announces its first-ever showroom at the High Point Market this October. This event represents an important opportunity for South Bay to expand its presence and connect with new audiences at one of the most prominent markets in the industry on the 5th floor of Plaza Suites. As a company dedicated to enhancing…
South Bay International is launching a dedicated section within its dealer portal, designed to provide retailers with easy access to a comprehensive suite of marketing assets. This new feature empowers dealers to enhance store traffic and bolster their marketing efforts with customizable tools. The Retailer Assets section, now available to all authorized South Bay International…
Avocado Green Brands announces key promotions and new hires as part of its strategic plan to support growth and enhance its wholesale and retail operations. These changes reflect its commitment to leadership excellence and operational efficiency as it continues to expand its presence in over 400 locations and employ talent across multiple countries. Matthew Anderson has…
Purple Innovation is closing two manufacturing plants in Grantsville and Salt Lake City, Utah, and consolidating the operations into its McDonough, Georgia, facility. The consolidation, which will increase the capacity of its Georgia plant, is expected to be completed in the first quarter of 2025. The company said it also is reducing a number of…
Brooklyn Bedding has launched Titan Plus Elite, an all-new luxury mattress designed for plus-sized sleepers. The Titan Plus Elite elevates the existing Titan lineup with an all-new premium offering. Expertly engineered to support up to 1,000 pounds, it delivers heavy-duty support while maintaining an ultra-luxurious feel. “The Titan Plus Elite is crafted with maximum support and…
Spring Air International has named Nick Bates, its president since 2017, chief executive officer following the recent death of Eddie Bates. Nick began his career with Spring Air in 2009 as a sales and marketing coordinator where he learned the business working on the production floor of the company’s then Chelsea, Massachusetts, factory, and selling…
Symphony Sleep has created a comprehensive library of sales training and product assembly videos available to all retail partners at no cost. Symphony Sleep President John Schulte says the goal is to provide high-value content to retail sales associates that they can easily access to develop their knowledge, technique and confidence to sell Symphony Sleep…
The best mattress store owners invest in their employees and dedicate their lives to selling better sleep. Yet sometimes even they don’t get enough sleep. That’s a common problem within the industry, from store owners down to RSAs — they can sell sleep all day, but when it comes time to get some shut-eye, many…
The FTC alleged in its complaint against Tempur Sealy filed back in July that the manufacturer wants to acquire Mattress Firm to squash all competition. However, the court documents shed light on a somewhat sinister and calculated plan for when the deal goes through, and the specifics are pretty damning. Things may be tougher for…
JLJ Home Furnishings, a South Carolina bed pillow manufacturer, global distributor of home textiles and licensee for Restonic top-of-bed products in the United States, announces that its Restonic branded products have been recognized as a winner of the Women’s Choice Award. The Women’s Choice Award, the voice of female consumers, honors businesses and brands based…
The modern mattress industry thrives on convenience — gone are the days of wrestling bulky mattresses onto car roofs. Today’s customers expect a seamless shopping experience that extends all the way to their bedrooms. However, for mattress retailers, navigating the world of delivery options presents a complex challenge: balancing cost-effectiveness with a positive customer experience. This article explores the…
Too many mattress retailers missed great business-building opportunities at the recent Las Vegas Market. And that’s a shame. Yes, savvy bedding retailers showed up in Las Vegas and were rewarded for their market visits. But the mattress showrooms were, generally speaking, lightly attended, an outcome that leaves me puzzled. Sure, I know that business is…
Kelly Charles, co-owner of The Big Mattress Outlet in Georgia, discusses tried-and-true tactics for driving retail foot traffic. At a time when door swings are at a near all-time low, reaching more consumers in your local area is a top priority for many retailers today.
In an age where digital noise is at an all-time high, capturing consumer attention has never been more challenging. But what if the differentiator you’re looking for is as old school as it gets — with a digital upgrade? For mattress retailers, integrating a strategic sound identity into digital marketing can help create a memorable…
Bedding News Now Editor-at-Large Dave Perry kicks off his new video series with a chat with two Serta Simmons Bedding executives. Anne K. Edwards, senior vice president for Serta brand marketing, and Rolf L. Sannes, senior vice president for Beautyrest brand marketing, talk about the new lines those brands rolled out at the recent Las…
Industry veteran and Purecare executive Lonnie Scheps is retiring this month after 40 years in the home furnishings industry with some of the top manufacturers and suppliers in the business. For the past 10 years, Scheps has been vice president of market diversification for Purecare and contributed to growth for the company with big-box retail, e-commerce, specialty retail…
Tempur Sealy International Inc. announced financial results for the second quarter ended June 30. Company Chairman and CEO Scott Thompson comments, “We are pleased to see our global market outperformance mitigate the impact of softer than anticipated industry volumes. Despite an estimated mid-single-digit industry decline over the quarter, more than our anticipated low-single-digit decline for the period, our sales were only…
Helix Sleep is partnering with 36-store Sit ‘n Sleep in which the retailer will carry five of Helix’s top-selling mattresses in their stores across Southern California. It will be the first retailer to offer the Helix Premier mattress, an all-new hybrid model designed exclusively for brick-and-mortar stores. “We’re thrilled to bring on Sit ‘n Sleep…
If you believe the mattress industry can make a global impact on sleep health, keep reading. If not, feel free to slang those white rectangles, and best of luck to you. There are plenty of “Mattress Millionaires” who care more about making a buck than making an impact. When I first entered the mattress industry,…
Major product launches by Serta Simmons Bedding for its Beautyrest Black and Serta brands were in the new-product spotlight in Las Vegas, but mattress retailers also found several other new offerings. Here are some of the products that were featured at market. Posh+Lavish introduced a revamped luxury hybrid line. The new beds feature all-natural rubber…
The mattress-loaded Las Vegas Market offered several events for attendees. The annual Ante4autism event, founded by bedding veteran Doug Krinsky of 3Z Brands, attracted about 160 players to its poker tournament at the South Point Hotel and Casino and raised almost $163,000, a record total. Restonic hosted a reception for Alison Keane, recently named president…
Diversity in the mattress industry has long been an issue — whether it’s about gender, race or ethnicity. And though it’s getting better, there’s a long way to go Thankfully, more women are entering the industry through their families and their experience growing up around mattresses. That’s the case for Florida Kruja, founder of new…
As the co-owner of multi-store retailer Mattress Now and sales rep for Puffy, Chris Reinken has seen many changes throughout his decades in the industry. But one of the biggest is the evolution of be-back customers into prepared and well-educated buyers who compare options on the spot.
Therapedic has launched a unique and exclusive deal with Barnes & Noble College (BNC) that will reach college students and families of more than 700 campus store websites nationwide. Therapedic is one of a select group of brands available on BNC campus websites designed to simplify the college shopping experience with must-have products for their dorm and campus…
The sale is complete, the invoice is signed, and a “thank you” is exchanged. But for many mattress stores, this is just the first step. The often-overlooked long walk with your customer to their chosen mattress can be the key to a truly satisfied buyer, leading to more referrals, repeat business, and a healthier bottom line. Why the long walk matters It’s…
Mattress exhibitors at the bedding-rich market in Las Vegas this week found some encouraging signs as the event got underway. And retailers found some exciting displays – and a variety of new products – in major mattress showrooms. Buoyed by reports of some positive mattress retail trends, the exhibitors say they are expecting a productive…
What is a brand? Simply put, it’s the unique features you choose to define your business that differentiate you from your competitors. It’s your business name and logo and maybe a tagline – but so much more too – especially in the digital world. Everything you do online contributes to your brand, from the types…
David Araica, Ergomotion’s director of training and development, discusses the attachment rate of adjustable bases and how RSAs can build them into mattress sales by stressing the importance of the entire sleep system.
