Job Title: Commercial Activation Director Company: Purple Location: Utah Description: The Commercial Activation Director transforms strategy into execution by activating Purple’s commercial operating system across the marketplace. By connecting Innovation, Marketing, Revenue Operations, and Sales, this role ensures every innovation is supported by compelling proof, every commercial message is retailer-ready, every retailer has the tools…
Industry trade shows have evolved in various ways since Covid and continue to change and progress in unique ways as we face new global challenges. For the summer Las Vegas Market, face-to-face interaction and networking are king, and that was evident at the market last week. Chris Taheny, vice president of sales for Cariloha, summed…
The social scene was buzzing at Las Vegas Market, with multiple events taking place throughout the week. In addition to Bedding News Now’s Best In Bedding Awards, we have shots from the annual Ante4Autism poker event and the Mattress Industry Network meet-up at Victory Burger. Keith Koenig, left, City Home; Rick Harrison, Bedding News Now;…
The American appetite for nostalgia has long been a powerful force in its culture. But today, that desire for familiarity isn’t just limited to Hollywood’s steady stream of movie and television show reboots; it’s extending into the home, where today’s consumers are shopping for products with a sense of history, whether real or implied. In…
Editor-at-Large Dave Perry caught up with Amory Wooden, chief revenue officer at Andmore, who reveals that Tempur Sealy is moving all of its brands to a 50,000-square-foot space for the January market. The space is on the 14th floor of Building B.
Mark and Mike speak to Mary Thorpe, director of industry research and analytics for ISPA, to dig into the methodologies, questions and takeaways from their latest Mattress Industry Trends Report — which showed the fourth consecutive year of decline for the category.
Job Title: Graphic Designer Company: Bedgear Location: Farmingdale, New York Description: As our Print Graphic Designer, you’ll create high-quality visual assets with a primary focus on printed marketing materials, packaging, retail signage, point-of-purchase displays, trade show graphics, and branded environments. Working closely with Creative, Marketing, and Product teams, you’ll transform business objectives into production-ready creative…
Job Title: Territory Manager Company: Bedgear Location: Rock Hill, South Carolina or North Carolina Description: The Territory Manager is responsible for developing and maintaining relationships with key stakeholders, driving brand awareness and sales, and ensuring Bedgear’s presence within the assigned territory. This role includes hunting new business opportunities, conducting educational and inspirational training and presentations,…
Job Title: Enterprise Account Executive Company: Sleep.ai Location: California Description: As an Outside Sales Representative, you’ll be responsible for driving new business opportunities across industries like digital health, wellness and insurance. This is a consultative sales role where you’ll sell a technical API solution to senior decision-makers. You’ll have the opportunity to shape sales strategy…
Job Title: Senior Director of Manufacturing Operations Company: Ashley Furniture Location: Tupelo, Mississippi Description: The Senior Director of Manufacturing Operations is responsible for leading a large-scale manufacturing facility while developing and executing strategies to achieve excellence in quality and delivery performance while maintaining profitability goals. This position carries P&L responsibility for the business unit and…
Job title: Field Account Executive Company: Carpenter Co. Location: Columbus, Ohio Description: In this role you will support Casper’s current and future retail partnerships through regular store visits and effective support of all business activities. You will conduct effective training sessions for partner selling associates, utilizing a mix of scheduled in-store and virtual training, as…
Jensen, the Norwegian sleep pioneer that’s been crafting premium sleep systems since 1947, arrives at summer Las Vegas Market with three new beds — giving mattress retailers their first look at a concept that unites body-adapting support, personalized comfort, Scandinavian design and responsible production in a single, cohesive system. The brand is located in the…
Get the inside scoop on Las Vegas Market, including new products and companies, innovative marketing resources and familiar faces. Serta is introducing its new partnership with Skechers at this market, dedicating a new showroom to the branded products. The mattresses are made with some of the same materials Skechers uses in its footwear, and there’s…
Since we know the five common sleep problems that trigger the need for a mattress, it makes sense to ask five easy questions to discover these. Here they are, in plain English.
The mainstream arrival of artificial intelligence is revolutionizing almost every industry, and the bedding business is no exception. Earlier this year, I wrote about how sleep technologies are projected to become a $32 billion business in 2026, up from $11 billion in 2019, according to new research from global management consulting firm McKinsey & Co.…
Elite Comfort Solutions and WeConnect Marketplace have joined in a strategic partnership designed to make it simpler for retailers to launch, market and sell sleep products. The partnership allows ECS retailers to leverage the power of the WeConnect Marketplace connected commerce platform. Retailers will be able to access a digital ecosystem that combines product discovery,…
The Mattress Industry Network Facebook group has slowly grown into one of the biggest resources for smaller independent retailers, and it has no plans of slowing down. Founders Steve Houk and Greg Jent are both dedicated to honoring the idea that started it all: a member-only group where mattress retailers and manufacturers can share information…
Mark and Mike dive into Somnigroup’s pending acquisition of Leggett & Platt, analyzing the benefits to Somnigroup, the implications for Leggett & Platt, the impact this may have on the rest of the industry, and the competitive forces that may have motivated the deal.
Diamond Mattress is introducing new products across multiple categories at the Las Vegas Market, including additions to its Dreamstage 2.0 collection, an updated presentation of its Gel Grid lineup, and new premium cooling and children’s sleep products. The introductions, which are being showcased July 26-30 in Showroom B-975, reflect the company’s focus on continuous product…
Paramount Sleep Co. is giving select retailers a first look at its upcoming brand refresh at Las Vegas Market, ahead of a full reveal this fall. The refresh spans a new visual identity, brand narrative and digital presence. Retail partners who visit the Paramount Showroom C-1595 can be among the first to preview the new…
Therapedic Worldwide and its largest licensee, Sleep International, have appointed John Rachid to the newly created role of chief commercial officer to accelerate the strategic growth of both organizations. In this dual-capacity position, Rachid will lead commercial strategy, business development, licensing expansion, brand growth, and key retail partnerships across the two independently operated companies. He…
Adaptiv Sleep LLC has officially launched its debut mattress collection, designed for millions of people who push their bodies hard every day. The five-model collection is on display during Las Vegas Market in Showroom B950. The new collection includes five models ranging from $1,499 to $3,499. The first four models will be available online and…
E.S. Kluft & Co. has opened the world’s first exclusive Kluft & Aireloom mattresses showroom in Riyadh, Saudi Arabia, in partnership with Bed Quarter, a member of MAZ Holding. This milestone reflects E.S. Kluft & Co.’s commitment to its mission of strategically growing its footprint not only domestically but internationally, focusing on key regions to…
Wellness-focused bedding manufacturer Purecare is marking the 10th anniversary of its FRÍO cooling technology, a milestone that reflects the company’s continued investment in temperature-regulating sleep products as cooling remains one of the bedding industry’s fastest-growing categories. Commemorating this milestone at the upcoming Las Vegas Market, Purecare is expanding its cooling portfolio with next-generation technologies that…
During this week’s Las Vegas Market, Mlily is launching the next generation of its popular PowerCool sleep system, introducing a completely redesigned and re-engineered collection that builds upon the cooling technology and integrated sleep solutions that have made PowerCool a standout performer since its original debut in 2020. The new PowerCool collection features updated mattress…
Job Title: E-commerce Growth Manager Company: Leggett & Platt Location: Remote Description: As an Ecommerce Growth Manager, you will have the opportunity to own a major 3P marketplace as an anchor account. You will hunt and open new 3P marketplaces. Any marketplace selling mattresses, pillows, and toppers is in scope. Your contributions will have a…
Job Title: Manufacturing Vice President, Operations – East Region Company: FXI Location: Remote Description: The Manufacturing Vice President, East Region owns commercial product manufacturing, shipping and receiving, and facilities across the East Region plant network. The role plans, directs, and monitors all manufacturing operations and partners across functions to set priorities and deliver results in…
Job Title: Account Executive Company: Hästens Sleep Spa Location: New York City Description: As an Account Executive, you will deliver a warm, consultative, high-touch experience to every client who walks into a Sleep Spa. You will guide clients through the Hästens story, craftsmanship, and the real health benefits of investing in sleep. In addition, you…
Customers don’t know what they don’t know. We know what they don’t know. They should know what we know, but they don’t. Knowing what we know should always guide us in helping the customer know what they should know. Confused yet? So are they. This video segment makes some obvious points that we should all…
Corsicana Mattress has launched its latest Tommie Copper mattress collection, debuting at Las Vegas Market, July 26-30, in Showroom B-1280. The five-model collection marks the newest chapter in Corsicana’s longstanding partnership with Tommie Copper, the wellness brand known for redefining compression apparel since its founding in 2010. Each mattress in the lineup is built around…
As we head into Las Vegas Market this summer, no one is expecting a giant crowd, but it will be a meaningful meeting of minds. Here are a few of the new and innovative products bedding exhibitors will bring to the upcoming market. E.S. Kluft’s Aireloom Preferred collection includes four distinct product lines, each containing…
Welcome to the fifth and final installment of Bedding News Now’s look at the best mattress retailers across the country. This report profiles bedding standouts in the West. We developed these reports by inviting industry submissions, combing through the latest installment of the Home News Now 125 Furniture and Bedding Retailers, and then identified other…
Direct-to-consumer brand Helix Sleep, owned by 3Z Brands, has launched a partnership with Northeast furniture and mattress retailer Raymour & Flanigan. Beginning this month, Helix mattresses will be available at all Raymour & Flanigan locations across the Northeast. “We couldn’t be more excited to bring Helix to Raymour & Flanigan,” said Jerry Lin, co-founder of…
Mark and Mike unpack the latest news in the Sleep Number bankruptcy process, sharing thoughts on the factors that led to the company’s financial troubles and the steps it may take coming out of bankruptcy.
Spring Air International is bringing its Spring Air Bears to life as it continues to celebrate its 100th anniversary. It will debut the new Spring Air Bear AI-generated video campaign at the upcoming Summer Las Vegas Market in support of its best-selling Back Supporter Hybrid line. Initially introduced in the early 2000s, the Spring Air…
The U.S. bedding market experienced several declines in 2025, with the total market value for U.S.-produced and imported mattresses and foundations dropping 6.5% and unit shipments falling 13.2%, a new industry report says. The International Sleep Products Association’s overview of mattress industry trends in 2025 notes that the “market contraction continues, driven primarily by volume…
Serta Simmons Bedding SSB) is acquiring certain assets of Dormae Products, Inc., including its Serta licensee business, expanding its customer reach and strengthening its service capabilities across key channels. “After more than 85 years as a family business and over 65 years in the mattress industry alone, this has been the most challenging time in our history,”…
Welcome to the fourth installment of Bedding News Now’s look at the best mattress retailers across the country. This report profiles bedding standouts in the Southwest. We developed these reports by inviting industry submissions, combing through the latest installment of the Home News Now 125 Furniture and Bedding Retailers, and then identified other mattress retailers…
Job Title: Director of Merchandising Company: Thuma Location: San Francisco Bay Area Description: This role serves as the General Manager of their categories, responsible for identifying growth opportunities, developing category strategies, building assortments, driving financial performance, and ensuring Thuma continues to deliver a best-in-class customer experience across all channels. The ideal candidate combines strong merchant…
Job Title: Merchandise Manager, Bedding Company: Ashley Furniture Location: Tampa, Florida Description: Ashley is seeking an experienced Merchandising Manager to support and execute merchandising strategies for its bedding category. This role will be responsible for contributing to sales growth, maintaining profit margins, and ensuring optimal inventory management while staying aligned with current market trends and…
Job Title: Director, Real Estate Company: Mattress Firm Location: Remote Description: The Director of Real Estate is responsible for directing, coordinating and integrating the company’s real estate portfolio strategies by successfully growing the company through negotiating leases and transactions for future Mattress Firm stores and overseeing existing store long term strategies. Qualifications: Read the full…
For nearly two decades, Ikano Industry, a core division of Ikano Group, which was founded by Ingvar Kamprad, the founder of Ikea, has quietly powered some of the world’s most trusted sleep brands. The company announced the launch of its first consumer-facing mattress brand: Ikona. Backed by RePoliol, a pioneering and proprietary technology that delivers…
The Fourth of July has historically been an important holiday for the bedding industry. It marks the halfway point of the year, kicks off the third quarter and offers a chance to boost sales. Despite weakened consumer confidence and economic headwinds, bedding retailers remain optimistic. To get a glimpse into the marketplace, I interviewed a…
When news hit a few weeks ago that Sleep Number is filing for Chapter 11, many in the industry speculated that Somnigroup International would bid on the brand. While Sleep Country Canada is the stalking horse bidder at the moment, Keith Hughes, an analyst at Truist, said he expects “several of the better capitalized players…
The time has come to submit Las Vegas Market submissions for our pre-market product slideshow. Unfortunately, the deadline has passed. But fortunately, we’re offering an extension until EOD July 19. Please send the following to alex@homenewnow.com: Submissions sent after July 19 will not be included in the slideshow.
In a world centered on the customer, a one-size-fits-most selling approach turns many customers off. In essence, “pitches don’t work.” How can one “ditch the pitch” while still following a proven selling process? UncleMuenkel has the answers.
Not long ago, customers visited your website, compared a few brands and arrived at your store with a handful of questions. Your sales team guided them from their online research to an in-store purchase. Today, many of your customers arrive having already watched YouTube reviews, scrolled through Reddit discussions and asked an AI assistant which…
Bedding executive Doug Krinsky, who has raised more than $1.6 million to help those affected by autism, has been named the inaugural winner of Bedding News Now’s Bedding Humanitarian Award. The award will be presented at BNN’s Best In Bedding event, set for Monday, July 27, at WorldView on the 16th floor of Building B…
Mark and Mike revisit some of the people, places, products, and happenings from Las Vegas Market – sharing their chief reactions to the week’s events.
