Bedding Industries of America uses an acronym to define its mission as a bedding manufacturer: Better Industry Adaptation. That has been at the forefront of the company’s growth strategy as it has proven it can succeed in tough times. Steve Karns, BIA’s vice president of sales, said that even though it’s a strange time in…
Job Title: Regional Director of Sales Company: Raymour & Flanigan Location: Cheektowaga, New York Description: Reporting directly to the Vice President of Sales, the Regional Director of Sales will focus on enhancing the customer shopping experience consistent with company brand. They will be accountable for the performance results of high-volume retail showroom locations and travel…
Job Title: VP of Marketing Company: FurnitureMart USA Location: Sioux Falls, South Dakota Description: Furniture Mart USA is seeking a visionary, results-driven Vice President of Marketing to lead and scale its enterprise marketing function across a dynamic, multi-brand portfolio. Reporting to the CEO, this executive will drive strategy, structure, and performance across retail showrooms, e-commerce,…
Job Title: anufacturing Vice President, Operations – East Region Company: FXI Location: Remote Description: The Manufacturing Vice President, East Region owns commercial product manufacturing, shipping and receiving, and facilities across the East Region plant network. The role plans, directs, and monitors all manufacturing operations and partners across functions to set priorities and deliver results in…
Bedding retailer Ortho Mattress has filed for Chapter 11 bankruptcy protection. The Van Nuys, California-based retailer, which manufactures its mattresses, estimated assets between $1,000,001 and $10 million versus estimated liabilities of $10,000,001 to $50 million to an estimated 50 to 99 creditors. In a statement, Ortho Mattress announced a “strategic restructuring designed to strengthen its…
Confused customers never buy. Period. In this episode, UncleMuenkel discusses three ways retailers can avoid confusing the customer by being straightforward, simple and succinct.
We all know that mattress retail is challenging these days. That’s why it’s comforting to know about a group of shoppers with plenty of money to spend, who list master bedroom mattresses high on their shopping lists, and who overwhelmingly say their financial situation is good or excellent. And they plan to purchase three home…
HOM Furniture is one of the largest furniture retailers serving customers in the Upper Midwest, with 17 stores in Iowa, Minnesota, North Dakota, South Dakota and Wisconsin. The independent retailer got its start in 1979 as The Waterbed Room, eventually becoming the largest retailer of flotation sleep products in its region. Today, the retailer carries…
Success begets success in the mattress arena. That’s why Bedding News Now is bringing its second Best In Bedding event to the Las Vegas Market this summer. Once again we are partnering with Andmore to host mattress retailers, suppliers and manufacturers for an important industry gathering. Our first event last summer, at which we honored…
Job Title: Retail Sales Manager Company: Puffy Location: Florida Description: As Puffy scales its retail channel, it has created a new Retail Field & Acquisition Manager role to drive partner network growth—a hybrid field and inside sales position built around expansion. In this role, you’ll own both sides of the retail equation: activating existing partners…
Job Title: Regional Sales Manager Company: Mattress Warehouse Location: Reading, Pennsylvania Description: As a Regional Manager, you will serve as the strategic leader for a large geographic territory, leading a team of Area Managers and Store Managers responsible for more than 25 retail locations. You will be responsible for developing talent, driving sales and profitability,…
Jacksonville, Florida, is the largest city by area in the contiguous United States, measuring 840 square miles. But its urban sprawl isn’t intimidating RJ “Vernon” Williams on his journey to become Jacksonville’s sleep destination with his company, Jacksonville Bedding, Mattresses, & More. In May, the retailer opened its second location. “We want to make sure…
Job Title: VP, eCommerce Company: FXI Location: Radnor, Pennsylvania Description: The Vice President of eCommerce is responsible for owning and scaling FXI’s eCommerce business, with full accountability for strategy, revenue, profitability, and execution across digital channels. This role will lead the development and expansion of FXI’s eCommerce platform, while building the operating model, capabilities, and…
While building confidence in the outcome of a sale is important, it’s equally critical that salespeople remove the customer’s fear. UncleMuenkel explains what these fears are and how salespeople can help consumers get over them.
Luxury bedding manufacturer Kingsdown, Inc. has signed a new licensing agreement with Spring Tech, a manufacturer of premium bedding and upholstered furniture based in the United Arab Emirates (UAE). Spring Tech will manufacture and distribute to retailers in the UAE, Saudi Arabia, Oman, Kuwait and Bahrain and Kenya in East Africa. Spring Tech is expected to start…
Artificial intelligence (AI) has a verdict on adjustable bases, and Symphony Sleep is leaning into that verdict to deliver and reinforce its solutions for common sleep issues and overall health and wellness. When the inquisitive marketing team for Symphony Sleep asked Google, “Is an adjustable base worth it?” the AI overview provided pros, cons and,…
Purecare continues its international expansion as its UK branch acquires Norfolk Feather, a British bedding manufacturer with over 90 years of heritage in feather and home comfort products. Founded as a family business and built on decades of expertise, Norfolk Feather is known for its high-quality pillows, duvets and textile products. Combining traditional craftsmanship with…
In its third consecutive year of support for ART Conference service projects, Mlily USA has donated mattresses to Esperanza, a housing and social services organization serving homeless veterans in Tucson, Arizona. Established 35 years ago, Esperanza provides transitional and long-term supportive housing for homeless veterans and their families. Mlily donated 73 mattresses to furnish and upgrade bedrooms across Esperanza’s…
Serta Simmons Bedding is launching an all-new Serta Perfect Sleeper mattress collection, which features an innovative Q4 Support System to help relieve aches and back pains. To celebrate the debut of its latest innovation, Serta has collaborated with Amazon MGM Studios’ “The Sheep Detectives” to support the film’s release on a series of co-branded video, digital,…
Casper entered the industry as a powerhouse. Though it’s had its ups and downs over the years, its creative marketing ideas have always been a focus and a strength. After keeping quiet for a few years following its acquisition by Carpenter, Casper has made significant moves to bring its brand back into the spotlight—including its…
One retailer’s website earned a C+. Another job posting was labeled “a recruiting cliché graveyard.” The mattress shopping journey is starting to fracture. Today, shoppers begin their journey inside Artificial Intelligence (AI) platforms, social feeds, creator content and conversational experiences that deliver recommendations before a retailer ever enters the picture. Research is more personalized, discovery…
Job Title: Head of Customer Support Company: Orion Sleep Location: San Francisco Description: The head of customer support will help define what “premium customer experience” means for Orion. Orion is a personalized smart mattress cover that tracks your sleep and uses AI to cool and heat your body to the perfect core body temperature cycle…
Job Title: Sales Director Company: Leggett & Platt LocationL Remote Description: As a Sales Director, you will have the opportunity to lead a high‑performing regional (Eastern US) sales team and shape the growth strategy for a $100M+ business. Your contributions will have a direct impact on the business by driving profitable sales growth, strengthening key…
Job Title: VP of Product Marketing Company: Ashley Furniture Location: Florida Description: Ashley Furniture Industries is seeking a Vice President of Product Marketing to build and lead a new, foundational function at the center of how we bring products to market across our portfolio of brands and furniture categories; from upholstery and casegoods to motion…
Slow foot traffic, economic uncertainty, logistical issues and other challenges have hit bedding retailers hard. Still, they are hopeful that Memorial Day — the first of the big three summer sales holidays — will be a big success this year. This holiday could also indicate how the next two sales holidays, July Fourth and Labor…
UncleMuenkel explains that the key to turning a no into a YE$ is to build confidence in the consumer by making them feel seen. He offers insight into how to do this the right way by using a script.
The moment of truth is, finally, at hand. Memorial Day sales are in full swing as the industry reaches a key moment on its calendar. The vital summer selling season is now under way. I’m going to go out on a limb and declare that Memorial Day promotions will drive strong mattress sales. I know…
Jordan Beck never envisioned himself joining his family’s bedding business. But the fifth-generation family member and president of Heritage Sleep Concepts is not only happy to be there, but he’s also all in. Beck has clear goals for the company and a strategy to adapt to today’s bedding landscape. Although Heritage Sleep Concepts was founded…
As consolidation reshapes the competitive landscape in the bedding industry, Therapedic Worldwide is leaning into its role as a strong, established alternative, backed by a unified structure and differentiated products developed for retail growth. Now several months after its acquisition and rebrand, Therapedic’s “#1 Brand Alternative” positioning — long part of its identity — is…
Job Title: Territory Manager Company: Serta Simmons Bedding Location: Santa Fe, New Mexico Description: SSB is seeking a driven Territory Manager with a true winning mindset and strong self-leadership to join our team. The ideal candidate is a creative problem solver and strategic thinker who will strengthen our brand presence and drive profitable growth through…
Job Title: District Mattress Trainer Company: Rooms To Go Location: Atlanta, Georgia Description: The District Mattress Trainer will be responsible for the execution and implementation of mattress department sales, merchandising, and training strategies. The position is REMOTE and will cover a variety of areas within the operational geography of Rooms to Go. This position will…
King Koil brought together 75 sleep products industry executives who gathered in Port Charlotte, Florida, recently for an industry conference to build and then present bicycles to 32 children who participate in the Boys & Girls Club of Charlotte County. During the event, the sleep product industry leaders built custom bicycles for children ages 9…
Bedgear recently unveiled its expanded global headquarters in Farmingdale, New York, with a ribbon-cutting ceremony attended by local officials, business leaders and community partners. Backed by an investment of more than $2 million, the expansion doubles the size of the Farmingdale facility to 25,000 square feet and grows Bedgear’s Long Island team by more than…
As I wrote about last week, the big summer selling holidays — Memorial Day, July Fourth and Labor Day — have continued to gain importance because of the challenges that the industry is facing. When I spoke to industry leaders at the High Point Market about Memorial Day, I noticed a disconnect between the message…
Andmore has announced several leadership changes to its executive team, including the retirement of chief executive officer Jon Pertchik, effective May 31. Andmore’s board of directors has established an executive committee, comprising current executives: Amory Wooden, newly promoted chief revenue officer; Greg Avitabile, president and chief operations officer; Robert Klein, chief financial officer; and Ximena…
At the tail end of 2025 (and in my first article for Bedding News Now), I wrote about the 2026 colors of the year and how they would influence sleep products in the months ahead. A quick recap: For 2026, the trend forecasting industry predicted that consumers would abandon minimalism following years of “beigeification,” instead…
It began at noon with lunch. I carefully recorded that historic first meal: a sub sandwich, a piece of chicken, a cup of coleslaw, a slice of creamy cheese, a bunch of red grapes, a brownie, and a cute little bottle of Inglenook Navalle Chablis with a crisp, fruity flavor, in case you need a…
Precision Textiles is reporting strong operational momentum at its Arizona manufacturing and distribution facility, highlighted by recent full-scale open-flame mattress burn test results that underscore the performance and reliability of materials produced at the site. As demand continues to grow across its customer base, the facility is operating at a high level of efficiency and…
If your content calendar is planned three months out, you’re probably already behind. Mattress and furniture retailers now operate in a marketplace where discovery happens long before a customer walks into the showroom. Shoppers now find products through creator videos, store walk-throughs, reviews, social feeds and algorithm-driven recommendations that refresh by the hour. The challenge…
Job Title: Director of E-Commerce Company: Sleepyhead Location: Scottsdale, Arizona Description: Sleepyheads is hiring a high-performance Director of E-Commerce to work directly under its Head of E-Commerce and help scale the next phase of our growth. This is not a maintenance role. This is a builder role. The company want an A-player who understands Shopify…
Job Title: Co-director of Manufacturing Company: Sherwood Bedding Location: Tolleson, Arizona Description: This leadership role is critical in ensuring products are manufactured on schedule, meet the highest quality standards, and align with established cost and safety objectives. The ideal candidate will foster collaboration across departments to drive operational efficiency, continuous improvement, and a positive workplace…
Multiple retailers have reported that March was a down month, with lower traffic and reduced sales. April was a little better, and these slumps exemplify why sales holidays will be even more important this year. The other reason is that sales holidays have always been important to the mattress industry. However, the industry is changing the…
From dormitory-focused brand launches to licensing expansions, bedding and home furnishings companies continued to lean into partnerships and strategic launches this month to reach new consumers. Williams-Sonoma Inc. Relaunches Dormify Perhaps the most recent notable launch in the bedding industry is Williams-Sonoma Inc.’s relaunch of Dormify, an e-commerce brand focused on furniture and decor for…
What’s selling in the bedding category these days? Plenty of things, including high-end mattresses, high-end pillows and adjustable bed base packages. Bedding exhibitors at the recent High Point Market said they are writing some notable success stories with better goods. The challenging economic climate may be hurting sales in the middle of the market, they…
Dealing with objections is a natural part of retail, but there are certain ways to get through to a customer that work. UncleMuenkel explains how retailers can understand the psychology of objections and prevent them from arising.
Hollywood Bed, a leading provider of underbed products, has appointed Dan Thigpen as its new chief revenue officer. In this role, Thigpen will be responsible for leading all revenue-generating functions, including sales, marketing, strategic partnerships and customer experience. He will play a key role in advancing the company’s growth strategy, expanding market share and further…
Job title: Independent Sales Representative Company name: Mlily USA Location: Montana, Wyoming, Colorado, Wisconsin, Michigan Description: Mlily is looking to expand its market reach by partnering with motivated and experienced Independent Sales Representatives (1099). It seeks dedicated sales professionals who can effectively manage a specific territory, drive sales growth, develop new and existing accounts, and represent…
Job Title: Sales Manager – Foam or Furniture Manufacturing Experience Company: FXI Location: Tupelo, Mississippi Description: FXI is seeking a Sales Manager who thrives on building strong partnerships and uncovering new opportunities. Based in the Tupelo, MS area, this role focuses on retaining and growing existing accounts while proactively developing new customer relationships. The Sales…
Job Title: Production Manager Company: Serta Simmons Location: Monroe, Ohio Description: In this role you will lead the production team to ensure product is produced safely, with quality, on time, and within budgeted costs. You will drive and support LEAN methodologies and problem solving to ensure continuous improvement of performance. The person in this role…
Bedding Industries of America uses an acronym to define its mission as a bedding manufacturer: Better Industry Adaptation. That has been at the forefront of the company’s growth strategy as it has proven it can succeed in tough times. Steve Karns, BIA’s vice president of sales, said that even though it’s a strange time in…
