Latest Posts

  • Newer mattress brands shine in Consumer Reports ratings
    The latest Consumer Reports mattress ratings are out, and they present a mixed bag for bedding manufacturers. There are some clear winners, like Avocado and Casper, and there are some big names that find themselves far down in the ratings. Overall, the ratings, while flawed, portray a dynamic mattress marketplace, one in which several relatively…
  • The Specialty Sleep Association introduces 3 new exhibitors
    With additional exhibiting companies expanding showroom space and presenting new and innovative sleep products, the Specialty Sleep Association is preparing for a busy showroom in C1565. The Specialty Sleep Association’s Sleep Pavilion on the 15th floor of C Building in Las Vegas will feature new and emerging sleep products. “We’re excited to be introducing three…
  • Shifman spotlights natural and sustainable luxury with Pure Comfort collection
    At the upcoming Las Vegas Market, Shifman Mattress Co. will spotlight its 131 years of handcrafting luxury mattresses with natural, sustainable materials. In that theme, the company will showcase for the first time the complete Pure Comfort Collection, its natural latex line. In the Shifman showroom at C-1554, market buyers can experience all five models of the…
  • Paramount Sleep redesigns East Coast luxury collection for summer Las Vegas Market
    Paramount Sleep Co. will unveil its newly enhanced East Coast luxury collection during the Las Vegas Market, featuring special components including locally sourced, pure Virginia cotton. The redesigned 2024-25 Paramount Collection celebrates the four generations of timeless craftsmanship and family ownership that built the brand from a local mattress factory into a state-of-the-art manufacturer with…
  • Digital marketing audit: Your business success checklist
    For many retailers, digital marketing can be a frustrating and often confusing venture. Should you invest your marketing budget on a fancy website upgrade or a social media campaign? What about SEO or how to get and use social proof?  If you’ve been operating on the “hope and pray” digital marketing strategy, it’s time to…
  • The bigger question we should be asking about the Tempur Sealy/Mattress Firm deal
    Tempur Sealy is a billion-dollar company — just look at their Q1 2024 earnings of $1.19 billion. So there’s no question that they would survive if the acquisition of Mattress Firm was denied in litigation with the FTC. The more important question is, what happens to Mattress Firm if the deal falls through?  The company…
  • Analyzing Tempur Sealy’s latest statement about the FTC
    Tempur Sealy is not happy with the FTC’s 5-0 vote to block its acquisition of Mattress Firm and shot back at the organization with heated remarks in a 31-page administrative complaint. There were many things said, and I’d like to go through and opine about important parts of the complaint. This may not be the…
  • BIA rides split-head wave with 5 new collections
    Consumer response to split-head mattresses has been so robust since Bedding Industries of America introduced its first Eclipse Glacier Black Ice mattress one year ago, the manufacturer has expanded its lineup to five collections that will be center stage in its showroom (B-1118) at the summer Las Vegas Market.  “Consumers prioritize customization, especially when it…
  • South Bay International partners with MattressAI
    South Bay International has partnered with MattressAI, a pioneer in AI-driven sleep technology, to integrate MattressAI’s advanced technology into its website’s customer service chat. They have introduced MattyAI, an AI-powered assistant designed to ask insightful questions and uncover the best mattresses and sleep products for your business. MattyAI provides personalized mattress recommendations with remarkable accuracy,…
  • Diamond Mattress focuses on technology-driven collections in premium categories
    Diamond Mattress is leaning firmly into its continuous drive for innovation to spark retail opportunities in premium mattresses as the fourth-generation mattress manufacturer enters the Las Vegas Market. Gel Grid by Diamond Mattress expands with a premium model based on the success of the program and the valuable feedback from retailers since it debuted in Las…
  • Dreamfit expands reach into independent home furnishings chains
    At a time when adjustable sleep systems continue to grow in popularity and many big-box outlets where consumers have traditionally purchased sheets have shuttered, leading top-of-bed manufacturer DreamFit is expanding its reach into major independent home furnishings chains across the country. Independent retailers like bedding specialist Mattress World Northwest, and leading furniture chains like Schneiderman’s,…
  • Purecare’s new sleep essentials aim to take retail off snooze
    Purecare is waking up the sleep essentials category with new sheet, protector and pillow options priced aggressively and made with the quality and expertise in technical textiles that has propelled this wellness-focused bedding brand. These will debut at the Las Vegas Market in C-1595. “These new products focus on strategic price points that allow our…
  • Why I’m back: Mattress industry’s sense of family a powerful draw
    In this first column for Bedding News Now, I would like to note that reports of my retirement were greatly exaggerated. I would also like to identify the guilty party spreading those reports: me. It turns out that I’m not very good at saying goodbye to the mattress industry, which I first began covering exactly four…
  • Sleep science coach Kim Lemke offers sleep strategies for retailers
    Clinical psychologist and sleep science coach Kim Lemke points out that while mattress retailers and RSAs sell the concept of better sleep, they aren’t always getting good sleep themselves. She explains why it’s important to practice what you preach and offers strategies for shutting off your brain.
  • Restonic to host ‘Power of Sleep’ webinar
    Restonic will hold an exclusive webinar featuring Alison Bentley, a renowned sleep doctor and researcher from South Africa. Scheduled for July 18 at 10 a.m. EDT, this engaging and informative session will equip mattress RSAs with critical sleep knowledge they need to elevate their sales approach. Traditionally, retail mattress sales strategies have revolved around highlighting…
  • Unlock your profit potential: A multitiered pricing strategy for mattress retailers
    The mattress industry offers a diverse customer base with unique budget considerations and sleep needs. A one-size-fits-all pricing strategy simply won’t cut it.  The key to success lies in a multitiered approach that leverages a combination of pricing models to maximize sales and profit across the spectrum. Embrace the power of variety: Remember, these price tiers serve…
  • Are you surprised that the FTC blocked the TSI/Mattress Firm deal?
    The FTC’s decision to block Tempur Sealy International’s acquisition of Mattress Firm took many in the industry by surprise on July 3. On a conference call on Monday, Scott Thompson gave a short speech, mostly reading the already-released press announcement, and added: “As part of this transaction, we have committed first to make a substantial…
  • Mlily USA to offer ‘Upgrade your bottom line” Vegas Market promotion
    MLily USA is offering retailers a special promotion during the upcoming Las Vegas Market that will give them a jump on all new collections launching January 2025. The “Upgrade Your Bottom Line” market deal offers current and new retail partners a free floor model update with the purchase and display of a current floor model from…
  • Piper Sandler offers insight and opinion on FTC-blocked TSI/Mattress Firm deal
    Leading investment bank Piper Sandler offered interesting insight into the FTC’s vote to block Tempur Sealy’s acquisition of Mattress Firm, explaining that it believes the FTC’s decision to block was largely expected. “We think TSI shares currently look attractive with or without the Mattress Firm acquisition,” Piper Sandler says. “We still expect TSI to pursue…
  • FTC votes to block Tempur Sealy/Mattress Firm deal
    The Federal Trade Commission unanimously voted on Tuesday to bring a lawsuit against mattress maker Tempur Sealy to block its $4 billion acquisition of Mattress Firm. It claims the deal would suppress competition and result in higher prices for shoppers. The Commission issued an administrative complaint and authorized a lawsuit in federal court to block…
  • BIA supports breast cancer awareness through partnership with Susan G. Komen Foundation
    Bedding Industries of America (BIA) will highlight its Eclipse Hope mattress collection this July at the Summer Las Vegas Furniture Market in partnership with the Susan G. Komen Foundation, a leading breast cancer awareness organization.  The line encourages retailers to prepare for consumer interest and promotion ahead of breast cancer awareness month in October.  The…
  • Gold Bond celebrates 125 years of success by adhering to core values
    Gold Bond is celebrating 125 years in business this year. The fourth-generation, family-owned business continues to grow by defying gimmicky trends and adhering to its core values – superior quality, exceptional service and on-site training for dealers by principals.  “We use a very simple calculus–use quality American-made materials to make an exceptional mattress, price it…
  • Serta Simmons Bedding names Jim Loree as new CEO
    Serta Simmons Bedding has appointed Jim Loree, a seasoned executive and a member of the SSB board of directors, as chief executive office, effective July 1. He succeeds Mark Genender, interim chief executive officer, who remains on the SSB board as chairman and who will transition with Loree over the coming months. Loree brings significant…
  • BedTech partners with Mattress Retailer Toolkit 
    BedTech has partnered with Mattress Retailer Toolkit, a comprehensive suite of resources, tools and training designed to empower mattress retailers. This collaboration aims to enhance the support and resources available to mattress retailers, empowering them with comprehensive tools to drive success and growth in the competitive market.  Co-founded by Jeff Giagnocavo, Mattress Retailer Toolkit aims…
  • Spring Air grows international licensee base with new Thailand partner
    Spring Air International is adding Theptex Co., Ltd., a Thailand-based natural latex manufacturer that produces bedding, custom natural latex and more, to their growing international licensee base. Founded in 2014, Theptex specializes in high-quality, 100 percent natural latex sheets products, including mattresses of custom shapes, furniture and more. By using the GOLS-certified organically grown latex…
  • Therapedic International aims to make retailers’ lives easier with PromoBoxx
    One sign of a good manufacturing partner is that they get you marketing materials and other digital assets quickly and efficiently. In today’s busy world, this kind of process makes the retailer’s life easier and gives added value to the manufacturer. PromoBoxx is a platform that allows you to rapidly share digital assets on a…
  • Bedhead Marketing’s Brandon Bain on strategic marketing
    Brandon Bain, co-founder of Bedhead Marketing, dives deep into strategic marketing and how retailers can use it to increase door swings in a tough business climate.
  • Do you use images on your website and social media channels?
    At its core, marketing is storytelling. A good storyteller — and marketer — draws you in and gives you lots of reasons to stick around for more. As digital marketers, we have more tools to help us tell bigger, richer stories. While there’s no denying social media is an essential supporting character, your website is…
  • Symphony Sleep fills niche with split-head bases
    Symphony Sleep aims to be aggressive in creating opportunities for retailers with the introduction of split-head adjustable bases at the upcoming summer edition of Las Vegas Market. The niche product is gaining interest at retail and can boost the average ticket and margins, says company President John Schulte. The new split-head adjustable base for queen…
  • Cariloha names Kristin Sugar as new VP of wholesale
    Cariloha Inc. has named Kristin Sugar as its new senior vice president of wholesale sales. Kristin joins Cariloha after seven years with Tempur-Pedic, where she was a regional sales manager. Her exceptional leadership and strategic insight were pivotal in driving sales growth and enhancing customer satisfaction across her region, the company said in a news…
  • South Bay International to bring wellness-focused products to Las Vegas Market
    The wellness industry is expanding rapidly, with a global market value expected to reach $7 trillion by 2025. This industry encompasses a diverse audience that extends far beyond the traditional “gym fanatic” stereotype. Recognizing this trend, South Bay International is offering solutions that cater to the broader needs of this evolving market. By integrating wellness…
  • Mattress Concierge owner dies at age 51
    Mattress Concierge, a supplier of mattresses and sleep products to independent luxury properties and boutique hotels, mourns the death of Robert E. Richards, 51, the owner and managing director of the company. Richards lived in Glastonbury, Connecticut.  Gold Bond Mattress will continue to service Mattress Concierge clients and will take on added responsibilities for the…
  • Sleep Number launches new c1 smart bed  
    Sleep Number has unveiled its new Sleep Number c1 smart bed at only $999 in queen. The brand is calling it its best value, as the c1 offers the same signature adjustable firmness on either side and sleep technology features as Sleep Number’s higher-end smart beds. “We are excited to introduce the c1 smart bed…
  • BIA signs new Saudi Arabia licensee Bed Quarter
    Bedding Industries of America is significantly expanding its presence in the Middle East and North Africa with the signing of a new license with leading Saudi Arabia-based Bed Quarter Co., a division of MAZ Holding Group. “The Bed Quarter executive team is comprised of very experienced mattress producers in the region, some of whom we…
  • Gold Bond increases use of encased coils based on dealer feedback
    Gold Bond is reducing the number of mattresses it produces with Bonnell coil units and is increasing the use of encased coils throughout its product mix. The company said that a combination of consumer and dealer preferences is behind the move.  “Consumers like the improved comfort and flexibility of encased coils, which is driving our…
  • Shifman names Adam Fain director of national accounts
    Bedding News Now has learned that industry veteran Adam Fain is taking on a new role at Shifman Mattress as director of national accounts. At Shifman, he will manage relationships with key national clients as well as oversee the development and execution of strategic plans to maximize sales and meet revenue targets. Shifman recently launched…
  • Airweave makes much more than a viral ‘anti-sex’ Olympic bed
    During the summer 2020 Olympics in Tokyo, bedding manufacturer Airweave made headlines across the globe for the “anti-sex” cardboard beds it provided to athletes. However, there’s much more behind this story than a viral rumor. Brett Thornton, previously vice president of retail and VX at Avocado Green Brands, stepped into the role of chief operating…
  • Sleep trials: A dream for retailers, a challenge for returns
    The comfy confines of a showroom don’t quite replicate eight hours of sleep. That’s why sleep trials have become a cornerstone of the mattress industry, allowing customers to test a mattress at home risk-free.  But what happens to the returned mattresses? This returned inventory presents a dilemma for retailers: encourage exchanges or returns? Both options have pros and cons. Sleep…
  • How consistent, branded storytelling can help grow your business
    The front window of your store has the power to tell the story of your business, the products you sell and even the people who work there. It can spark curiosity, encouraging window shoppers to come inside and enjoy a stroll through your store. Of course, a lackluster display also has power. … Think of…
  • Shifman launches Authenticity collection at Bloomingdale’s
    Shifman Mattress Co. is launching the Authenticity collection in collaboration with iconic luxury retail partner Bloomingdale’s. The manufacturer says the new collection exemplifies the integrity of both brands and their successful 37-year partnership. The collection is distinguished by elevated visual appeal and all-natural comfort layers. Designed to provide a Zenlike retreat, the line promotes well-being through…
  • New York legislators fail to pass recycling bill amendement
    An amendment to a New York recycling bill that would have removed a critical provision calling for funding of the mattress recycling program through a small consumer fee has failed to pass. ISPA said in an email it supported the consumer fee provision because it is “the most efficient, transparent and equitable way to fund…
  • Leggett & Platt to close High Point plant
    Bedding and furniture components manufacturer Leggett & Platt is closing its plant in High Point, North Carolina, a move that will impact about 158 jobs. The company filed a WARN Act notice with the North Carolina Department of Commerce announcing the permanent closure of its plant at 1629 Blandwood Drive. The effective date of the…
  • A chat with Laurie Tokarz about women in the industry, her new ISPA role and more
    Laure Tokarz is a woman of many titles — CEO of Restonic, an advisory board member of WithIt, and now, chair of the International Sleep Products Association and Mattress Recycling Council.  Her passion for the industry is nearly unmatched, and with her stepping into a new role at ISPA, we sat down with the busy…
  • All in One Mattress Experts launches digital retail training platform
    All in One Mattress Experts, a new digital learning platform for the bedding industry spearheaded by industry veterans Bob Muenkel, Justin Trumbo and Scott Stenzel, aims to equip retailers with the essential skills and strategies to thrive in a competitive market.  “We realized the three of us have very complementary skills,” says Bob Muenkel, founder…
  • Blazing your own trail: The power of independent mattress retailers
    In today’s competitive marketplace, independent mattress retailers often find themselves up against national chains and big-box stores, which can make the business landscape seem daunting. However, the strength of an independent retailer lies not in competing on price but in leveraging unique strengths to blaze their own trail. Here’s how focusing on service, customer experience,…
  • Personal relationships are the key to success in the mattress industry
    Editor-in-Chief Alex Milstein sits down with John Hagglund, regional vice president for Southerland, to talk about what actually makes the mattress industry go round: people. He discusses the importance of personal relationships in the industry — whether it’s with customers, coworkers or business partners.
  • Patrick Wolf joins Avocado Green Brands
    Bedding News Now has learned that industry veteran Patrick Wolf, formerly of Diamond Mattress, has joined Avocado Green Brands as senior vice president of sales.  Starting at the beginning of June, he says the decision to leave Diamond was tough, but he’s looking forward to his new journey with the eco-conscious company. “I’ve watched their…
  • Diamond’s premium all-latex sleep products offer retailers differentiation and high margins
    In its continuous efforts to innovate for retail success, Diamond Mattress added premium natural latex sleep products to its eco-friendly Ethos collection aimed at helping retailers differentiate and gain healthy margins. The new Avani 2.0 mattresses and toppers are premium, all-latex products designed for ultimate comfort and pressure relief that also give retailers innovative solutions that will…
  • Malouf adds 2 new members to sales team
    Malouf has added two new team members to their sales department. Stephen Brandley will serve as the Midwest North Territory manager for domestic sales, and Dallin Goodman is the new account manager for international sales. “We’re excited for Stephen and Dallin to join our team and the opportunities they will create in their new positions,”…
  • Alison Keane to succeed Ryan Trainer as president of the ISPA and MRC
    The International Sleep Products Association (ISPA) has chosen Alison Keane to be president of ISPA and the Mattress Recycling Council (MRC), succeeding Ryan Trainer who is retiring after serving the mattress industry for more than 20 years.  Alison Keane is an environmental attorney with more than 25 years of experience in the private, nonprofit, and governmental sectors.…