Elite Comfort Solutions (ECS), a Leggett & Platt company, and WeConnect Marketplace today announced a strategic partnership designed to make it simpler for retailers to launch, market and sell sleep products.
The partnership allows ECS retailers to leverage the power of the WeConnect Marketplace connected commerce platform. Retailers will be able to access a digital ecosystem that combines product discovery, ordering, education, logistics, analytics and Endless Aisle commerce into a single integrated solution.
In addition to introducing the DwellSleep and Mossy Oak sleep collections through the WeConnect Marketplace, the partnership will showcase ECS’s White Label Retail Program, designed to offer premium, custom-branded sleep products to all retailers, regardless of their size.
“A trusted retail brand is hard-earned,” said Gara Asala, VP of sales, ECS. “Our white-label program provides retailers and opportunity to leverage that equity to continue to grow customer loyalty, improve store traffic and, of course, increase profitability.”
When combined with WeConnect Marketplace, ECS retailers can:
- Launch an exclusive sleep brand
- Educate sales associates through WeConnect University
- Digitally manage ordering
- Streamline logistics with WeShipped
- Rapidly deploy their assortment into Endless Aisle across participating retail partners
Through WeConnect Marketplace, ECS will provide retailers with one digital connection for onboarding and ordering. Product specifications, imagery, merchandising assets and marketing content are all available, as well as sales training and logistics support. Retailers will also be able to tap into product analytics, retailer intelligence, business reporting and Endless Aisle deployment to continually grow their business.
“We are extremely excited to welcome ECS to the WeConnect Marketplace platform,” said Edward Collins, president of WeConnect. “Our goal is to remove all the traditional friction points and make it easier for retailers to do business with manufacturers like ECS.”
Retailers, manufacturers, and industry partners attending Las Vegas Market, July 26-30, 2026, are invited to experience the ECS and WeConnect Marketplace partnership firsthand in the Leggett & Platt Showroom, Booth B1326.
