Julia Rosien

Your store isn’t competing on product — it’s competing on content

If your content calendar is planned three months out, you’re probably already behind. Mattress and…

The bedding industry’s next growth lever isn’t product — it’s people

It started with stories of teams under pressure, of leaders tested in moments that mattered…

The New Rules of Retail: 5 shifts redefining how shoppers find & buy

Shopping used to feel predictable. Search, scroll, shortlist and then a decision. Not anymore.  Today,…

9 lessons mattress retailers can’t ignore in 2026

In 2025, the digital landscape accelerated opportunities for mattress retailers willing to adapt. Consumer behavior…

The ROI of empathy: Training in-store teams for a digital world

Today’s mattress shopper doesn’t arrive in your store with an open mind and need of…

The power of first-party data and how to prepare for a cookieless future

For years, third-party cookies quietly did the heavy lifting for digital marketers — tracking behaviors,…