Julia Rosien

More buying decisions are being made before customers ever reach you 

Not long ago, customers visited your website, compared a few brands and arrived at your…

Retail media isn’t just for Amazon anymore

“What happens in your store definitely should not just stay in your store. Every signal…

Your store isn’t competing on product — it’s competing on content

If your content calendar is planned three months out, you’re probably already behind. Mattress and…

The bedding industry’s next growth lever isn’t product — it’s people

It started with stories of teams under pressure, of leaders tested in moments that mattered…

The New Rules of Retail: 5 shifts redefining how shoppers find & buy

Shopping used to feel predictable. Search, scroll, shortlist and then a decision. Not anymore.  Today,…

9 lessons mattress retailers can’t ignore in 2026

In 2025, the digital landscape accelerated opportunities for mattress retailers willing to adapt. Consumer behavior…

The ROI of empathy: Training in-store teams for a digital world

Today’s mattress shopper doesn’t arrive in your store with an open mind and need of…

The power of first-party data and how to prepare for a cookieless future

For years, third-party cookies quietly did the heavy lifting for digital marketers — tracking behaviors,…