Exclusive research: Why consumers delayed some purchases in late 2022
Check out a recap of Home News Now Group’s exclusive 2022 research ahead of our next release.
Category: Up Close
Sleep Nerdz partners with Dr. Snooze on sleep tracker
Sleep Nerdz’s Andrew Carrington and Keith Messenger teamed up with Dr. Snooze to put a sleep tracker in Sleep Nerdz’s new adjustable bases.
Avocado Mattress’ crunchy, broad branding tactics
Avocado Mattress Brands’ podcast doesn’t just focus on mattresses, and that gives the company a leg up when it comes to branding.
Bedding News Now on ‘The Pete Primeau Show’
Last week, Bedding News Now Editor-in-Chief Alex Milstein went on “The Pete Primeau Show” with industry veteran Pete Primeau. The two talked about a variety …
Why it’s difficult to sell to seniors
Seniors who are renovating their homes and transforming them into their forever, aging-in-place homes are prime target for mattress sales. But how can you reach seniors?
Is it time for the mattress industry to push a new message?
Editor-in-Chief Alex Milstein poses a question about the message the mattress industry is sending and whether it should be repositioned.
Coyuchi is crowdfunding: So what?
Editor Courtney Porter looks at how companies can lean into their values as means of differentiating themselves from the competition.
Are these the top online mattress companies by revenue?
Direct-to-consumer and online mattress companies are making moves to be in physical retail stores, but what kind of volume are they moving?
Paying to be verified on Instagram and Twitter: Is it worth it?
Editor Courtney Porter examines the growing trend of social media platforms charging their users to be verified. Is it worth it?
Resident’s training programs aim to end ‘sage from the stage’ customer service
Bedding News Now talks to Resident’s new director of retail training, Nick “Tank” Recchia, about how the company looks at training differently.
