Don’t call it a comeback: Protect-A-Bed revamps company strategy
Legacy mattress protector brand Protect-A-Bed returned to the Las Vegas Market in January for the first time since it left in 2020 because of Covid-related …
Retail Intelligence for the Bedding Industry
Legacy mattress protector brand Protect-A-Bed returned to the Las Vegas Market in January for the first time since it left in 2020 because of Covid-related …
In the world of mattresses, it’s easy to fall into the trap of guerrilla marketing. Flyers, sidewalk signs and Facebook Marketplace posts can snag a …
Editor-in-Chief Alex Milstein and 40-plus-year industry veteran Pete Primeau dig into the $1 billion Ashley/Resident deal and talk about some of the possible ways the …
When Tempur-Sealy International dropped the bomb about buying Mattress Firm, I, like most small mattress store owners, felt the chill. The news had most of …
In an ever-evolving digital landscape – and tough economic climate — the importance of mobilizing social media platforms for business growth is undeniable. For mattress …
With the industry buzzing about Ashley Furniture’s recent acquisition of Resident Home, we checked in with a few seasoned industry veterans to see how they …
For decades, the mattress industry has fixated on the concept of “cooling,” peddling fabrics and foams that promise to lower temperatures by elusive degrees. While …
With DTC mattress brands entering the wholesale side of the industry in droves, Purple stands out as a sweetheart because of the effort it has …
In the bedding industry, it’s an uphill battle to train RSAs how to attach pillows, sheets, protectors and more to a mattress sale, but it’s …
As technology continues to shape consumer behaviors and expectations, mastering the art of launching a new product in the digital arena is paramount to success. …