wake-up call
Mark and Mike discuss how to sell to “informed” customers.
Mark and Mike explore how AI can mislead mattress shoppers by suggesting products based on…
Mark and Mike discuss why frequent mattress line changes can hurt retailers and frustrate customers…
Mark and Mike tackle the question, “What is the best mix of upper-funnel awareness and…
Mark and Mike discuss what it means to be a sleep expert, what consumers expect…
Mark and Mike offer a roadmap for brick-and-mortar mattress retailers to remain the consumer’s top…
Mark and Mike discuss the disruptive impact of AI and answer engine optimization on mattress…
Mark and Mike discuss the deceptive nature of “best mattress” lists, the hidden economics behind…
Mark and Mike discuss the tumultuous history between direct-to-consumer mattress brands and brick-and-mortar stores, the…
Mark and Mike discuss the dramatic rise in mattress purchases from big-box retailers and e-commerce…
