wake-up call

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Wake-Up Call: We need to talk about bankruptcies

Mark and Mike discuss the growing wave of mattress and furniture retail closures from 2018…

Wake-Up Call: High Point Market recap

While recapping High Point Market, Mark and Mike share the most important leadership lesson, reveal…

6 keys to selling luxury mattresses

Mark and Mike discuss all things selling luxury. Their discussion ranges from how retailers can…

Wake-Up Call: Selling to ‘informed’ customers

Mark and Mike discuss how to sell to “informed” customers.

How the mattress industry is threatened by AI 

Mark and Mike explore how AI can mislead mattress shoppers by suggesting products based on…

Is changing your mattress line really worth it?

Mark and Mike discuss why frequent mattress line changes can hurt retailers and frustrate customers…

Wake-Up Call: What is the value of ‘top of funnel’ advertising?

Mark and Mike tackle the question, “What is the best mix of upper-funnel awareness and…

Wake-Up Call: Do you need to sell sleep?

Mark and Mike discuss what it means to be a sleep expert, what consumers expect…

Wake-Up Call: The 4 C’s of retail

Mark and Mike offer a roadmap for brick-and-mortar mattress retailers to remain the consumer’s top…

Wake-Up Call: AI opportunities for the mattress business

Mark and Mike discuss the disruptive impact of AI and answer engine optimization on mattress…

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