E.S. Kluft & Co. has opened the world’s first exclusive Kluft & Aireloom mattresses showroom in Riyadh, Saudi Arabia, in partnership with Bed Quarter, a member of MAZ Holding.
This milestone reflects E.S. Kluft & Co.’s commitment to its mission of strategically growing its footprint not only domestically but internationally, focusing on key regions to ensure sustained growth.
The unique showroom is dedicated exclusively to displaying models from both Kluft and Aireloom luxury mattress brands. It offers an immersive 2,200-square-foot retail environment that captures the heritage, craftsmanship and innovation that have defined both brands for more than 90 years. Customers will experience a curated collection of handcrafted beds designed to deliver exceptional comfort, superior support and timeless American luxury.
The showroom is the result of a longstanding partnership between E.S. Kluft & Co. and Bed Quarter, built on a shared commitment to customer experiences and introducing the highest standards of luxury sleep to discerning customers throughout the region.
“We are honored to celebrate the opening of the world’s first exclusive Kluft and Aireloom showroom alongside our trusted partner, Bed Quarter,” said Jon Stowe, managing director of E.S. Kluft & Co. “Saudi Arabia represents one of the most dynamic luxury markets in the world, and this showroom demonstrates our dedication to craftsmanship, quality and an exceptional customer experience.”
This milestone is part of the long-term vision of Abdulsalam Almazro, chairman of MAZ Holding, whose leadership continues to drive the introduction of world-class brands and retail concepts into Saudi Arabia.
“For more than three decades, Bed Quarter has remained committed to bringing the finest sleep products and customer experiences to Saudi Arabia,” said Abdulsalam Almazro. “The opening of the world’s first exclusive Kluft & Aireloom showroom reflects our ongoing commitment to excellence, innovation and delivering the very best in luxury living to our customers.”
The showroom concept was led by Arun Sharma, Group CEO of MAZ Holding, together with the Bed Quarter leadership team, who developed the retail strategy, customer journey, merchandising concept and marketing positioning to create a unique experience unlike any other in the region.
The grand opening welcomed approximately 100 guests, including key customers, business partners, designers and industry professionals. The event received an overwhelmingly positive response, generating strong enthusiasm for both brands and reinforcing their appeal among Saudi Arabia’s growing luxury consumer market.
