XSensor webinar teaches how to maximize mattress profits despite slow foot traffic
Inflation has been at an all-time high within the past 30 years, and many fear a recession is coming if it’s not here already. But that’s …
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Mattress World Northwest’s Ryan Bailey talks selling sleep systems
Ryan Bailey, buyer and visual merchandiser for 24-store retailer Mattress World, offers advice about selling the whole sleep system instead of just the mattress. He …
The Big Mattress Outlet talks franchising plans
When retailers expand, they often go the route of opening other locations near their flagship store. And while Big Mattress Outlet did that, now owners …
Bedhead Marketing continues upward trajectory by focusing on mattress niche
The bedding industry is known for its creative marketing, yet the number of marketing firms that work specifically with mattress brands is quite small. That …
Retailers weigh in on the profit dollars vs. gross margin percentage debate
In the world of retail, especially in the competitive mattress industry, businesses often find themselves at a crossroads when it comes to prioritizing financial metrics. …
AI is changing marketing, and there are tools you can use to improve your efforts
Smart marketers know they’re storytellers at heart and that content creation is non-negotiable. They also know creating content is time-consuming and never-ending, and any tool …
Labor Day sales break records for several mattress retailers this year
With Labor Day weekend behind us, Bedding News Now spoke with a few independent retailers to see how the holiday was. While it seems many …
Labor Day weekend in pictures
With Labor Day arguably one of the biggest holidays for mattress sales and promotions, we looked across the internet this weekend to see how some …
Redefining success in mattress sales through a modern approach
In today’s dynamic retail landscape, mattress sales professionals are undergoing a transformative shift in their approach. The surge of online resources and an abundance of …
How Labor Day can help position mattresses as family purchases
What does having a baby have to do with mattresses? Everything. As a dad of a 1-year-old, I’ve learned a lot about babies and the …
