Avocado Mattress’ crunchy, broad branding tactics
Avocado Mattress Brands’ podcast doesn’t just focus on mattresses, and that gives the company a leg up when it comes to branding.
Category: Sub-featured
Bedding News Now on ‘The Pete Primeau Show’
Last week, Bedding News Now Editor-in-Chief Alex Milstein went on “The Pete Primeau Show” with industry veteran Pete Primeau. The two talked about a variety …
Why it’s difficult to sell to seniors
Seniors who are renovating their homes and transforming them into their forever, aging-in-place homes are prime target for mattress sales. But how can you reach seniors?
Do you have a story to tell?
Walking around Las Vegas Market in January, one thing I kept hearing from every exhibitor is that they were trying to tell their story. That …
Paying to be verified on Instagram and Twitter: Is it worth it?
Editor Courtney Porter examines the growing trend of social media platforms charging their users to be verified. Is it worth it?
Resident’s training programs aim to end ‘sage from the stage’ customer service
Bedding News Now talks to Resident’s new director of retail training, Nick “Tank” Recchia, about how the company looks at training differently.
How mattress companies should use podcast advertising
Contributor Courtney Porter look at mattress advertising on podcasts and explains what bedding companies should be doing.
3Z Brands expands with acquisition of Nolah Sleep
3Z Brands has acquired Nolah Sleep, a company that has leveraged technology to improve legacy memory foam and create “tomorrow’s mattress” that delivers a temperature-neutral and pressure-relieving sleep experience.
How mattress companies can reach the nation’s best interior designers
Editor Courtney Porter explains what opportunities the mattress industry may be missing out on by not talking directly to interior designers.
Is there a paradigm shift happening in the mattress industry?
Direct to consumer mattress brands have been around for nearly 10 years, but now they are realizing selling online isn’t enough. Will brick and mortar retailers buy in?
