BedEd Now

Ergomotion executive discusses state of adjustable base sales

David Araica, Ergomotion’s director of training and development, discusses the attachment rate of adjustable bases…

Mlily National Sales Director Derek Leishman talks selling the domestic message

Derek Leishman, national sales director for Mlily USA, explains how a domestic manufacturing message can…

Increasing door swings with Kelly Charles of The Big Mattress Outlet

Kelly Charles, co-owner of The Big Mattress Outlet in Georgia, discusses tried-and-true tactics for driving…

Industry veteran Chris Reinken explores the changing ways of be-back customers

As the co-owner of multi-store retailer Mattress Now and sales rep for Puffy, Chris Reinken…

King Koil’s David Binke discusses the advantage of premium mattresses

The executive explains that premium strategies can help retailers raise margins and sell bigger tickets.…

Sleep science coach Kim Lemke offers sleep strategies for retailers

Clinical psychologist and sleep science coach Kim Lemke points out that while mattress retailers and…

Bedhead Marketing’s Brandon Bain on strategic marketing

Brandon Bain, co-founder of Bedhead Marketing, dives deep into strategic marketing and how retailers can…

Personal relationships are the key to success in the mattress industry

Editor-in-Chief Alex Milstein sits down with John Hagglund, regional vice president for Southerland, to talk…

Sticking to the 7 sales steps and overcoming objections with At Home’s Tim McDonald

Overcoming objections can be difficult for RSAs, but Tim McDonald, general manager of At Home…

First Direct’s Joel Buhr explains importance of connecting technology and marketing

Joel Buhr, founder of First Direct, talks to Bedding News Now about marketing in the…