Ergomotion executive discusses state of adjustable base sales

Alex Milstein is the Editor in Chief of Bedding News…

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David Araica, Ergomotion’s director of training and development, discusses the attachment rate of adjustable bases and how RSAs can build them into mattress sales by stressing the importance of the entire sleep system.

Alex Milstein

Alex Milstein is the Editor in Chief of Bedding News Now and Casual News Now. He previously served as managing editor of The FAM, senior editor of both Casual Living and Designers Today, and covered technology for Furniture Today, with a focus on augmented reality, e-commerce, and 3D visualization.

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