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Seniors who are renovating their homes and transforming them into their forever, aging-in-place homes are prime target for mattress sales. But how can you reach seniors?
Editor-in-Chief Alex Milstein poses a question about the message the mattress industry is sending and whether it should be repositioned.
Editor Courtney Porter looks at how companies can lean into their values as means of differentiating themselves from the competition.
Direct-to-consumer and online mattress companies are making moves to be in physical retail stores, but what kind of volume are they moving?
Editor Courtney Porter examines the growing trend of social media platforms charging their users to be verified. Is it worth it?
Bedding News Now talks to Resident’s new director of retail training, Nick “Tank” Recchia, about how the company looks at training differently.
Contributor Courtney Porter look at mattress advertising on podcasts and explains what bedding companies should be doing.
Turkish bedding, upholstery and case goods manufacturer Yatas Group said that its manufacturing facilities in…
After showing the largest increase in brand awareness among online mattress company according to a UBS survey, we reached out to the company to get more information.
Seeking to reverse the financial course of bedding resource Purple Innovation, the company’s largest shareholder is seeking to nominate five new directors for its seven-member board during the company’s 2023 annual meeting.
