Branding
It’s no secret that the sleep industry is nowhere close to where it used to…
Last week, Avocado Green started a campaign that the entire industry can learn from — the company is celebrating Earth Month with huge savings and, more importantly, an essential goal.
Contributor Courtney Porter looks at Thuma’s “shop the bedroom” program and what lesson it can teach bedding retailers.
Temperly and Romo Fabrics’ have a lesson to teach about what a good collaboration should do — push beyond the bounds of what has already been done.
Editor Courtney Porter looks at how companies can lean into their values as means of differentiating themselves from the competition.
Editor Courtney Porter explains what opportunities the mattress industry may be missing out on by not talking directly to interior designers.
