How is affiliate marketing helpful to the bedding industry?
It’s no secret that the sleep industry is nowhere close to where it used to be. Famous and successful companies filed for bankruptcy or announced …
Category: Branding
Bedding idea: Save the planet!
Last week, Avocado Green started a campaign that the entire industry can learn from — the company is celebrating Earth Month with huge savings and, more importantly, an essential goal.
Case study in nailing the niche: Thuma, shop the bedroom
Contributor Courtney Porter looks at Thuma’s “shop the bedroom” program and what lesson it can teach bedding retailers.
Cracking the code to the perfect fashion-interior collaboration
Temperly and Romo Fabrics’ have a lesson to teach about what a good collaboration should do — push beyond the bounds of what has already been done.
Coyuchi is crowdfunding: So what?
Editor Courtney Porter looks at how companies can lean into their values as means of differentiating themselves from the competition.
How mattress companies can reach the nation’s best interior designers
Editor Courtney Porter explains what opportunities the mattress industry may be missing out on by not talking directly to interior designers.
