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How to leverage social proof on your website

When was the last time you hired a contractor for a home improvement job based…

Bedding experts talk about how industry and consumers view boxed beds

Less than 10 years ago, boxed beds were a new innovation that not many people…

Bedding idea: selling sound machines 

Sound machines are by no means new, but the options on the noise color spectrum…

Pinching the pain points in the mattress industry

It was movie magic! Like a scene out of “The Wizard of Oz” when Dorothy…

What could stop or delay Tempur Sealy’s acquisition of Mattress Firm?

When TSI announced plans to acquire Mattress Firm, there was a common misconception that the…

Dressing professionally in the mattress industry: Finding the perfect balance

In the highly competitive mattress industry, presenting oneself in a professional manner is crucial for…

How to build and manage your social media crisis plan

For consumers, social media is fast-moving, quirky and fun. And for many, it’s changed the…

Spring Air embraces ambitious growth strategy

Spring Air International is growing at a rapid pace — recently signing licensees in Vietnam,…

Mattress Minute: Spring Air’s growth, Innovative Sleep Technologies and more

Editor-in-Chief Alex Milstein offers a sneak peek at stories coming to Bedding News Now —…

Texan Mattress’ 3-year journey from discounted mattresses to premium bedding

My journey as a mattress retail business owner began in a familiar fashion — facing…