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A chat with Casper’s new CMO Jeff Willard

A decade after launching, Casper is still disrupting the mattress industry in new ways. That…

Industry insiders talk commoditization, differentiation and other industry challenges

As we head into the latter half of 2023, the bedding industry is facing a…

The power of Google reviews for mattress store owners

In today’s digital age, online reviews hold significant sway over consumer decisions. And when it…

Retailers use sales and product knowledge to double as sales reps

Think about the similarities between independent sales reps and retailers in the mattress industry.  Many…

How to leverage social proof on your website

When was the last time you hired a contractor for a home improvement job based…

Bedding experts talk about how industry and consumers view boxed beds

Less than 10 years ago, boxed beds were a new innovation that not many people…

Bedding idea: selling sound machines 

Sound machines are by no means new, but the options on the noise color spectrum…

Pinching the pain points in the mattress industry

It was movie magic! Like a scene out of “The Wizard of Oz” when Dorothy…

What could stop or delay Tempur Sealy’s acquisition of Mattress Firm?

When TSI announced plans to acquire Mattress Firm, there was a common misconception that the…

Dressing professionally in the mattress industry: Finding the perfect balance

In the highly competitive mattress industry, presenting oneself in a professional manner is crucial for…