Diamond Mattress CEO connects the dots between retailer and manufacturer roles in sales training

Shaun Pennington, CEO of Diamond Mattress, talks about the many things the company does to help retailers with sales training. He also offers insight into how manufacturers can work more closely with their dealers to help them improve their training.

Alex Milstein

Alex Milstein is the Editor in Chief of Casual News Now and Bedding News Now. He previously served as senior editor of both Casual Living and Designers Today, and covered technology for Furniture Today, with a focus on augmented reality, e-commerce, and 3D visualization.

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