Sales expert Pete Primeau on the relationship between retailers and manufacturers

Sales expert and industry veteran Pete Primeau sits down with Bedding News Now Editor-in-Chief Alex Milstein to discuss the importance of the relationship between mattress retailers and manufacturers. He talks about various things both retailers and manufacturers can do to strengthen these relationships and benefit everyone involved.

Key takeaways:

  • Misinformation is spread throughout our industry unconsciously, and this can put a barrier up between the two parties.
  • The relationship between a retailer and a manufacturer should be a collaboration. They should learn from each other and be open to sharing ideas.
  • For the benefit of the industry, keep your mind open when you sit down with other and try to learn from them instead of thinking you’re the smartest person in the room.
  • There are no secrets in business. If you don’t do business in an even-handed way, you will get found out. And that goes for both sides.
  • Have consistent and open discussions before things get out of whack, and always give the other person the benefit of the doubt.

Alex Milstein

Alex Milstein is the Editor in Chief of Casual News Now and Bedding News Now. He previously served as senior editor of both Casual Living and Designers Today, and covered technology for Furniture Today, with a focus on augmented reality, e-commerce, and 3D visualization.

View all posts by Alex Milstein →

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