by In its newly updated Las Vegas showroom, Shifman Mattresses will highlight two best-selling collections for the upcoming winter market, Jan. 29-Feb.1, with new and updated models ideal for larger retailers that want a stronger position in the luxury mattress category.
Kicking off Shifman Mattress Company’s 130th anniversary, the luxury mattress maker invites Las Vegas Market visitors to its showroom, C-1554, for celebratory refreshments each afternoon, January 29-31.
Shifman will showcase the updated Pure Comfort Collection, its all-natural latex line of luxury mattresses, with four new models. Also on display will be the American Heritage collection expanded with two additional comfort levels based on customer demand.
With the Pure Comfort line, buyers will be drawn to the updated aesthetics with its elegantly designed, buttery-soft stretch woven cover. The collection features all-natural content by only utilizing latex layers in various combinations and plush New Zealand wool (a hypoallergenic, temperature-regulating comfort layer), improved seating edge, and Shifman’s signature two-sided construction.
It also features the company’s exclusive Sanotuft® technique, a hand-sewing process that produces a smooth, buttonless tuft that eliminates shifting and bunching, allowing the customer to enjoy an adjustable base-friendly mattress without sacrificing comfort.
“The consumer’s quest for a healthier sleep experience elevates the importance of the luxury mattress segment,” says Bill Hammer, Shifman president. “These new product lines fill that need and offer the retailer differentiation, customer satisfaction, and a higher average unit selling price.”
