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How to build and manage your social media crisis plan

For consumers, social media is fast-moving, quirky and fun. And for many, it’s changed the…

Spring Air embraces ambitious growth strategy

Spring Air International is growing at a rapid pace — recently signing licensees in Vietnam,…

Mattress Minute: Spring Air’s growth, Innovative Sleep Technologies and more

Editor-in-Chief Alex Milstein offers a sneak peek at stories coming to Bedding News Now —…

Texan Mattress’ 3-year journey from discounted mattresses to premium bedding

My journey as a mattress retail business owner began in a familiar fashion — facing…

Innovative Sleep Technologies aims to fill niche in adjustable base category

Last week, Innovative Sleep Technologies, a new adjustable base producer aiming to fill a niche…

Mastering the maze of social media: A comprehensive guide

Social media platforms have revolutionized the way businesses interact with customers, offering a bounty of…

Mattress Minute: SSB update, affiliate marketing and social media blunders

Editor-in-Chief Alex Milstein talks about two announcements made by Serta Simmons Bedding — including one…

Kingsdown’s flagship facility shows company’s commitment to quality

After visiting Kingsdown’s headquarters in Mebane, North Carolina, it’s clear that the company’s success is…

Why using ‘I’ instead of ‘we’ in sales can increase customer satisfaction

As a mattress salesperson or store owner, your interactions with customers play a crucial role…

Mattress Minute: Memorial Day, generative AI + Kingsdown’s quality commitment

In the first episode of the Mattress Minute video series — which covers recent happenings…