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Innovative Sleep Technologies aims to fill niche in adjustable base category

Last week, Innovative Sleep Technologies, a new adjustable base producer aiming to fill a niche…

Mastering the maze of social media: A comprehensive guide

Social media platforms have revolutionized the way businesses interact with customers, offering a bounty of…

Mattress Minute: SSB update, affiliate marketing and social media blunders

Editor-in-Chief Alex Milstein talks about two announcements made by Serta Simmons Bedding — including one…

Kingsdown’s flagship facility shows company’s commitment to quality

After visiting Kingsdown’s headquarters in Mebane, North Carolina, it’s clear that the company’s success is…

Why using ‘I’ instead of ‘we’ in sales can increase customer satisfaction

As a mattress salesperson or store owner, your interactions with customers play a crucial role…

Mattress Minute: Memorial Day, generative AI + Kingsdown’s quality commitment

In the first episode of the Mattress Minute video series — which covers recent happenings…

Sales holidays take on new importance in year of flatter sales

Memorial Day was the start of the Big 3 summer sales holidays, and July 4th…

Unlocking the power of generative AI and why it’s crucial for retail success

If you think social media disrupted your business, get ready for the new game in…

Why do mattress salespeople forget about the pillow?

James joined the mattress world in 2013 with no experience in the industry. But over the next 10 years, through working at Mattress Firm and then Sleep Galleria, he has become engrossed in what makes a mattress tick. In his free time, you’ll even catch him browsing websites and reddit, diving headfirst into the world of mattress.

5 ways mattress retailers can advertise on a tight budget

Inflation has caused many to pull back on spending. However, unlike individual people, retailers need…