Mattress World Northwest’s Ryan Bailey talks selling sleep systems

Ryan Bailey, buyer and visual merchandiser for 24-store retailer Mattress World, offers advice about selling the whole sleep system instead of just the mattress. He also talks about how selling has changed over the past five to 10 years.


  • Mattresses used to be the primary sale for retailers, but now if you don’t sell adjustable bases, pillows, sheets and more, you’re missing out.
  • If you’re just selling mattresses, you’re falling behind.
  • Health and wellness has become one of the fastest-growing trends in U.S. and sleep is one of the biggest factors in that.
  • Show all products that come together to form a unified sleep system.
  • Use technology as a selling point and diversify your floor with new and different products.

Alex Milstein

Alex Milstein is the Editor in Chief of Casual News Now and Bedding News Now. He previously served as senior editor of both Casual Living and Designers Today, and covered technology for Furniture Today, with a focus on augmented reality, e-commerce, and 3D visualization.

View all posts by Alex Milstein →

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