Retail

3 tips for nailing the customer experience

Every retailer, in any industry, has a type of process. It can range from product…

A chat with Casper’s new CMO Jeff Willard

A decade after launching, Casper is still disrupting the mattress industry in new ways. That…

Industry insiders talk commoditization, differentiation and other industry challenges

As we head into the latter half of 2023, the bedding industry is facing a…

Retailers use sales and product knowledge to double as sales reps

Think about the similarities between independent sales reps and retailers in the mattress industry.  Many…

How to leverage social proof on your website

When was the last time you hired a contractor for a home improvement job based…

Bedding idea: selling sound machines 

Sound machines are by no means new, but the options on the noise color spectrum…

Pinching the pain points in the mattress industry

It was movie magic! Like a scene out of “The Wizard of Oz” when Dorothy…

Dressing professionally in the mattress industry: Finding the perfect balance

In the highly competitive mattress industry, presenting oneself in a professional manner is crucial for…

How to build and manage your social media crisis plan

For consumers, social media is fast-moving, quirky and fun. And for many, it’s changed the…

Texan Mattress’ 3-year journey from discounted mattresses to premium bedding

My journey as a mattress retail business owner began in a familiar fashion — facing…