Retail

Bedding idea: selling sound machines 

Sound machines are by no means new, but the options on the noise color spectrum…

Pinching the pain points in the mattress industry

It was movie magic! Like a scene out of “The Wizard of Oz” when Dorothy…

Dressing professionally in the mattress industry: Finding the perfect balance

In the highly competitive mattress industry, presenting oneself in a professional manner is crucial for…

How to build and manage your social media crisis plan

For consumers, social media is fast-moving, quirky and fun. And for many, it’s changed the…

Texan Mattress’ 3-year journey from discounted mattresses to premium bedding

My journey as a mattress retail business owner began in a familiar fashion — facing…

Mastering the maze of social media: A comprehensive guide

Social media platforms have revolutionized the way businesses interact with customers, offering a bounty of…

How is affiliate marketing helpful to the bedding industry?

It’s no secret that the sleep industry is nowhere close to where it used to…

Why using ‘I’ instead of ‘we’ in sales can increase customer satisfaction

As a mattress salesperson or store owner, your interactions with customers play a crucial role…

Spring Air adds Ireland to international licensee base

What’s happening: Spring Air International has signed Briody Bedding Ltd., an innovative, family-owned bedding and…

Sales holidays take on new importance in year of flatter sales

Memorial Day was the start of the Big 3 summer sales holidays, and July 4th…