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Dressing professionally in the mattress industry: Finding the perfect balance

In the highly competitive mattress industry, presenting oneself in a professional manner is crucial for…

How to build and manage your social media crisis plan

For consumers, social media is fast-moving, quirky and fun. And for many, it’s changed the…

Spring Air embraces ambitious growth strategy

Spring Air International is growing at a rapid pace — recently signing licensees in Vietnam,…

Texan Mattress’ 3-year journey from discounted mattresses to premium bedding

My journey as a mattress retail business owner began in a familiar fashion — facing…

Mastering the maze of social media: A comprehensive guide

Social media platforms have revolutionized the way businesses interact with customers, offering a bounty of…

How is affiliate marketing helpful to the bedding industry?

It’s no secret that the sleep industry is nowhere close to where it used to…

Why using ‘I’ instead of ‘we’ in sales can increase customer satisfaction

As a mattress salesperson or store owner, your interactions with customers play a crucial role…

Unlocking the power of generative AI and why it’s crucial for retail success

If you think social media disrupted your business, get ready for the new game in…

The five-step sales process for mattress sales

In the past three years, the mattress industry has seen unprecedented growth thanks to stimulus…

Tempur Sealy CEO answers key questions after Mattress Firm acquisition

With news of Tempur Sealy in a definitive agreement to buy Mattress Firm, CEO Scott…