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Case study in nailing the niche: Thuma, shop the bedroom

Contributor Courtney Porter looks at Thuma’s “shop the bedroom” program and what lesson it can teach bedding retailers.

Bedding Idea: Selling sleep apnea machines 

There are different types of sleep apnea implants available on the market, and others are sure to follow in their footsteps, which means it could be an ideal time for retailers to figure out how to incorporate these products into their stores. 

Coliseum Capital rejects Purple’s special committee’s settlement proposal

In the latest news from Purple and its largest shareholders, Coliseum Capital, the firm has…

Exclusive research: Why consumers delayed some purchases in late 2022

Check out a recap of Home News Now Group’s exclusive 2022 research ahead of our next release.

Avocado Mattress’ crunchy, broad branding tactics

Avocado Mattress Brands’ podcast doesn’t just focus on mattresses, and that gives the company a leg up when it comes to branding.

Bedding News Now on ‘The Pete Primeau Show’

Last week, Bedding News Now Editor-in-Chief Alex Milstein went on “The Pete Primeau Show” with…

Why it’s difficult to sell to seniors

Seniors who are renovating their homes and transforming them into their forever, aging-in-place homes are prime target for mattress sales. But how can you reach seniors? 

Do you have a story to tell?

Walking around Las Vegas Market in January, one thing I kept hearing from every exhibitor…

Paying to be verified on Instagram and Twitter: Is it worth it? 

Editor Courtney Porter examines the growing trend of social media platforms charging their users to be verified. Is it worth it?

Resident’s training programs aim to end ‘sage from the stage’ customer service

Bedding News Now talks to Resident’s new director of retail training, Nick “Tank” Recchia, about how the company looks at training differently.