Walking around Las Vegas Market in January, one thing I kept hearing from every exhibitor is that they were trying to tell their story.
That story wasn’t just about the product they were selling, but about the people behind the brand — the ones who started it 10, 25 or 125 years ago.
The latter half of this is so important, especially today as everyone has become more conscious of the brands they use and work with.
Retailers have just as many stories like this as manufacturers, and I believe those stories need to be told.
As an industry trade publication, Bedding News Now wants to focus on the people behind the companies as much as we want to cover the news. People and stories drive our industry.
If you have a story to tell, whether it’s through a company profile, focusing on an industry innovation or anything else, reach out to me at firstname.lastname@example.org and let’s work together.