by What’s happening: Bedding Industries of America will introduce its Eclipse Moonlight Series at the spring High Point Market, designed as a basic lineup primarily for furniture retailers to make it easier for their RSAs to sell to consumers. Priced under $1,000, the program has five comfort choices ranging from extra firm to plush.
Why it matters: “We designed this series to help furniture retailers who do not yet take full advantage of the higher margins in mattresses. Bedding is not their priority and their RSAs shy away from more complicated mattress programs. This is a simple five-step program that is easy for the sales associate to understand and communicate to the consumer,” says Stuart Carlitz, CEO of BIA. “Having the Eclipse Moonlight Series in furniture stores offers consumers a one-stop shop for everything they would need and adds to the average ticket in a store.”
The Eclipse Moonlight series incorporates edge-to-edge pocketed coils with a 2-inch foam top, as well as gel visco in the center third of the mattress. It features BIA’s proprietary lumbar zone quilting and is 13.5 inches in height.
The mattresses retail for $799 to $899 in queen. The series is set to debut in BIA’s High Point showroom, Floor 4 of Crown Mark Plaza, this April.
