Mattress retailers try in so many ways to help customers get better sleep, but sometimes nature stands in their way.
Sleep apnea affects as many as 18 million Americans each year — which translates to approximately 1 in every 15 people. Traditionally, large masks or annoying mouthpieces had to be worn to help with the potentially life-threatening issue.
But now, sleep apnea implant devices, like Inspire, are becoming more popular, as the results speak for themselves.
For Inspire — the first and currently only FDA-approved obstructive sleep apnea treatment — 90% of bed partners report no snoring or soft snoring and there was a 79% reduction in sleep apnea events.
There are different types of sleep apnea implants available on the market, and others are sure to follow in their footsteps, which means it could be an ideal time for retailers to figure out how to incorporate these products into their stores.
There are already mattresses endorsed by sleep scientists and doctors, so bringing medical devices like these into retail stores wouldn’t be completely new to customers.
And since it hasn’t been done before, you could be the first in your market to carry them.
Most importantly, if you are truly trying to offer people a better night’s sleep, showing them the world of solutions available can be valuable to them and to your store’s brand authenticity.