by What’s happening: Bedgear’s new retail theater displays — driven by artificial intelligence — focus on personalized shopper experiences and driving traffic to brick-and-mortar stores from websites.
Why it matters: To help Bedgear’s retail partners drive more foot traffic and create engaging and personalized experiences at stores, several significant enhancements have been made to its interactive retail theater displays.
The PillowID Finder, which is also available online, provides results that include pillow size and fabric technology as well as multi-language support, such as Korean, Thai and Chinese.
Another interactive display called the Fitting Room is a contactless method for the shopper to get “fit” for both pillows and mattresses. Bedgear’s breathable bedding products come in different sizes to properly fit different body types, sleep positions and temperature preferences.
Using 3-D scanning technology and the shopper’s input, the Fitting Room delivers an AI-driven personalized result.
“Bedgear is creating a purpose for shoppers to go online and in-store,” says Bedgear founder and CEO Eugene Alletto. “They want products specifically that are personal to their needs and a shopping experience that engages and wows them. Shoppers do not want boring and confusing digital and physical store experiences.
