Job Title: Territory Manager Company: Serta Simmons Bedding Location: Santa Fe, New Mexico Description: SSB is seeking a driven Territory Manager with a true winning mindset and strong self-leadership to join our team. The ideal candidate is a creative problem solver and strategic thinker who will strengthen our brand presence and drive profitable growth through…
Job Title: District Mattress Trainer Company: Rooms To Go Location: Atlanta, Georgia Description: The District Mattress Trainer will be responsible for the execution and implementation of mattress department sales, merchandising, and training strategies. The position is REMOTE and will cover a variety of areas within the operational geography of Rooms to Go. This position will…
King Koil brought together 75 sleep products industry executives who gathered in Port Charlotte, Florida, recently for an industry conference to build and then present bicycles to 32 children who participate in the Boys & Girls Club of Charlotte County. During the event, the sleep product industry leaders built custom bicycles for children ages 9…
Bedgear recently unveiled its expanded global headquarters in Farmingdale, New York, with a ribbon-cutting ceremony attended by local officials, business leaders and community partners. Backed by an investment of more than $2 million, the expansion doubles the size of the Farmingdale facility to 25,000 square feet and grows Bedgear’s Long Island team by more than…
As I wrote about last week, the big summer selling holidays — Memorial Day, July Fourth and Labor Day — have continued to gain importance because of the challenges that the industry is facing. When I spoke to industry leaders at the High Point Market about Memorial Day, I noticed a disconnect between the message…
Andmore has announced several leadership changes to its executive team, including the retirement of chief executive officer Jon Pertchik, effective May 31. Andmore’s board of directors has established an executive committee, comprising current executives: Amory Wooden, newly promoted chief revenue officer; Greg Avitabile, president and chief operations officer; Robert Klein, chief financial officer; and Ximena…
At the tail end of 2025 (and in my first article for Bedding News Now), I wrote about the 2026 colors of the year and how they would influence sleep products in the months ahead. A quick recap: For 2026, the trend forecasting industry predicted that consumers would abandon minimalism following years of “beigeification,” instead…
It began at noon with lunch. I carefully recorded that historic first meal: a sub sandwich, a piece of chicken, a cup of coleslaw, a slice of creamy cheese, a bunch of red grapes, a brownie, and a cute little bottle of Inglenook Navalle Chablis with a crisp, fruity flavor, in case you need a…
Precision Textiles is reporting strong operational momentum at its Arizona manufacturing and distribution facility, highlighted by recent full-scale open-flame mattress burn test results that underscore the performance and reliability of materials produced at the site. As demand continues to grow across its customer base, the facility is operating at a high level of efficiency and…
If your content calendar is planned three months out, you’re probably already behind. Mattress and furniture retailers now operate in a marketplace where discovery happens long before a customer walks into the showroom. Shoppers now find products through creator videos, store walk-throughs, reviews, social feeds and algorithm-driven recommendations that refresh by the hour. The challenge…
Job Title: Director of E-Commerce Company: Sleepyhead Location: Scottsdale, Arizona Description: Sleepyheads is hiring a high-performance Director of E-Commerce to work directly under its Head of E-Commerce and help scale the next phase of our growth. This is not a maintenance role. This is a builder role. The company want an A-player who understands Shopify…
Job Title: Co-director of Manufacturing Company: Sherwood Bedding Location: Tolleson, Arizona Description: This leadership role is critical in ensuring products are manufactured on schedule, meet the highest quality standards, and align with established cost and safety objectives. The ideal candidate will foster collaboration across departments to drive operational efficiency, continuous improvement, and a positive workplace…
Multiple retailers have reported that March was a down month, with lower traffic and reduced sales. April was a little better, and these slumps exemplify why sales holidays will be even more important this year. The other reason is that sales holidays have always been important to the mattress industry. However, the industry is changing the…
From dormitory-focused brand launches to licensing expansions, bedding and home furnishings companies continued to lean into partnerships and strategic launches this month to reach new consumers. Williams-Sonoma Inc. Relaunches Dormify Perhaps the most recent notable launch in the bedding industry is Williams-Sonoma Inc.’s relaunch of Dormify, an e-commerce brand focused on furniture and decor for…
What’s selling in the bedding category these days? Plenty of things, including high-end mattresses, high-end pillows and adjustable bed base packages. Bedding exhibitors at the recent High Point Market said they are writing some notable success stories with better goods. The challenging economic climate may be hurting sales in the middle of the market, they…
Dealing with objections is a natural part of retail, but there are certain ways to get through to a customer that work. UncleMuenkel explains how retailers can understand the psychology of objections and prevent them from arising.
Hollywood Bed, a leading provider of underbed products, has appointed Dan Thigpen as its new chief revenue officer. In this role, Thigpen will be responsible for leading all revenue-generating functions, including sales, marketing, strategic partnerships and customer experience. He will play a key role in advancing the company’s growth strategy, expanding market share and further…
Job title: Independent Sales Representative Company name: Mlily USA Location: Montana, Wyoming, Colorado, Wisconsin, Michigan Description: Mlily is looking to expand its market reach by partnering with motivated and experienced Independent Sales Representatives (1099). It seeks dedicated sales professionals who can effectively manage a specific territory, drive sales growth, develop new and existing accounts, and represent…
Job Title: Sales Manager – Foam or Furniture Manufacturing Experience Company: FXI Location: Tupelo, Mississippi Description: FXI is seeking a Sales Manager who thrives on building strong partnerships and uncovering new opportunities. Based in the Tupelo, MS area, this role focuses on retaining and growing existing accounts while proactively developing new customer relationships. The Sales…
Job Title: Production Manager Company: Serta Simmons Location: Monroe, Ohio Description: In this role you will lead the production team to ensure product is produced safely, with quality, on time, and within budgeted costs. You will drive and support LEAN methodologies and problem solving to ensure continuous improvement of performance. The person in this role…
Job Title: Business Developer – US Company: Hästens Beds Location: Washington D.C. Description: We are not looking for a “salesperson.” If you want to pitch products and hit a quota by talking at people, go somewhere else. We are looking for the ultimate advisor. Your goal is to build a relationship so deep that the…
What do plumbing and bedding have in common? Using plumbing as an example, UncleMuenkel explains why creating confusion in consumers is a recipe for trouble.
It started with stories of teams under pressure, of leaders tested in moments that mattered and of cultures built long before the spotlight hit. Last week, at the WithIt breakfast, Ross Bernstein invited the audience inside the mindset of champions, exposing a truth the bedding industry can no longer ignore. In an industry where products…
At the October 2023 High Point Market, Saatva debuted its partnership with rug and carpet company Jaipur Living, launching a collection of six rug designs and 22 total SKUs. The collaboration marked the direct-to-consumer mattress brand’s foray into rugs. At High Point Market last week, Saatva expanded the collection with two new styles. “We’re proud…
The mattress industry faces a world of geopolitical challenges these days, but bedding executives are still finding reasons for optimism. Conversations with more than a dozen bedding leaders across the High Point Market found widespread acknowledgement that the industry is currently buffeted by significant headwinds. Consumer confidence has plummeted. Gas prices are rising. Inflation remains…
The bedding category has grown at High Point Market, with over 30 exhibitors carrying mattresses or bedding accessories. Because of the timing of the market, bedding exhibitors don’t always have new products, but it does allow them to focus more on retail strategy and helping their partners thrive in challenging times. According to Vice President…
High Point is not a bedding market in the same way Vegas is, but there are plenty of innovative products, displays and programs to see in the furniture capital. Here are a few that stood out to the Bedding News Now team as we worked the market last week. Kuka Home displayed its Becki Owens…
Seeing people face-to-face and making new connections is one of the best parts of going to trade shows. Here are a few shots of industry members at the News Now Media market party and Paramount’s annual Mexican-themed party. James Keen, left, and David Baldry, both of Hypnos, get in the spirit at the Mexican-themed party at…
Job Title: Director of Marketing Company: Cubby Beds Location: Denver, Colorado Description: The Director of Marketing will build an integrated, analytically-driven marketing strategy across B2C, DTC, and B2B channels that creates a predictable path from awareness to conversion. The ability to double our conversion rate and reach our most qualified families has the potential to…
Job Title: Director of Medical Products Company: Eight Sleep Location: New York Description: Eight Sleep is looking for a Director of Medical Products to build a business around this opportunity. This role will build a medical business from the ground up, including navigating regulatory and reimbursement pathways, as well as interfacing with payers. This role…
UncleMuenkel breaks down the tools needed to get a customer to say yes when shopping for a mattress. He says the sale is made when the customer’s confidence in the outcome exceeds their fears of making a purchase mistake.
GoodBed has launched a fully redesigned version of its mattress matching quiz — now directly informed by the company’s proprietary scientific testing data. Having introduced the first online mattress quiz in 2013, GoodBed’s platform has long emphasized a more detailed and personalized approach to mattress selection. The latest version of this quiz builds on that foundation…
At the January Las Vegas Market, Kuka Sleep introduced its brand-new PostureRest line that merges patent-pending wellness technology, aesthetic appeal and affordability. Now the brand has made its High Point Market debut, and Jefre Ramos, vice president of marketing for Kuka’s sleep division, said it was expected to be a hit. “We had a ton…
Restonic, which showed at High Point Market for the first time since 2016 last year, returned this spring with renewed energy and optimism. “We’re very much reenergized, and that was the feeling in showroom in January at Las Vegas Market,” said Laurie Tokarz, president of Restonic. “Everybody was rowing in the same direction; I’m excited…
What started with a poem has now brought smiles to retailers’ faces. There have even been a few tears, too, but they are tears of happiness. Shifman’s new brand ethos, which features emotion-stirring images and messages, is helping the high-end bedding producer stand apart from its competition, company officials say. The new marketing campaign, launched…
The High Point Market, which welcomed two new mattress exhibitors this spring, continues to gain importance as a mattress event. And market officials say more growth is on the way. There are now about 40 mattress and sleep accessories companies and brands represented at the High Point Market, including major bedding players like Tempur Sealy…
Paramount Sleep Co. will highlight two new mattress collections at High Point Market this week, including the new Paramount Bespoke mattress program built around craftsmanship at a compelling price, and Nature’s Spa, a nature-inspired luxury line that serves as the exclusive mattress collection for the resort Blackberry Farm. The Paramount Bespoke Euro Top is designed to deliver premium materials and…
What are the requirements of a proper support system? UncleMuenkel explains that it involves contouring to a person’s body as well as something called positive resistance. Learn more in this episode of Muenkel Minutes.
Job Title: Director of Digital Media Company: Gardner White Furniture & Mattress Location: Warren, Michigan Description: The Director of Digital Media will own the full-funnel paid media strategy across paid search, paid social, programmatic, CTV/OTT, and retail media to drive brand awareness, customer acquisition, and both ecommerce and in-store performance. This role leads budget management,…
Job Title: Marketing Manager Company: Custom Comfort Mattress Location: Orange, California Description: Custom Comfort Mattress is seeking a Marketing Manager to take ownership of key marketing responsibilities and initiatives. This role reports directly to the Director of Marketing and plays a critical role in driving phone calls, optimizing website performance, managing vendor relationships, and ensuring…
As someone who frequently gets a first-hand look at multiple bedding retail stores each month, FXI’s vice president of sales, Mike Juoni, knows that differentiation is key to a successful retailer. In this interview, he explains why and how retailers should make their sales floors unique.
Stetson, the Western heritage brand best known for its namesake hats, has officially expanded into the home category with the launch of its first bedding collection. According to WWD, the company has entered a licensing agreement with Dallas-based bedding supplier HiEnd Accents. The collection debuted on April 14 under HiEnd Accent’s Western-inspired home label Paseo…
So here we are again, getting ready to go High Point Market. Things are a bit different this time around, but that’s OK. The show — and the market — must go on. We will all be much smarter about what is happening when we go through another market together. Geopolitical issues are front and…
Shopping used to feel predictable. Search, scroll, shortlist and then a decision. Not anymore. Today, AI is deciding what shoppers see, rewriting the shopping journey in real time. Social platforms are collapsing the funnel and content is no longer supporting commerce — it is commerce. And the brands winning now aren’t always the ones with…
Job Title: Bedding Sales and Marketing Specialist Company: Ashley Furniture Description: This is a full-time remote role for a Bedding Sales and Marketing Specialist. The primary responsibilities include developing and executing sales strategies, managing customer relationships, conducting market research, and collaborating with internal teams to enhance product promotion. The role also involves providing high-level customer…
With a long heritage of strong dealer relationships, independent home furnishings retailers have remained a cornerstone of the company’s luxury distribution strategy. At this month’s High Point Market, Shifman Mattress Co. will introduce two updated collections designed to strengthen this critical retail segment and expand luxury merchandising opportunities. The company’s core line, newly named Devotion,…
Somnigroup International and Leggett & Platt today announced that the companies have signed a definitive agreement pursuant to which Somnigroup will acquire Leggett & Platt in an all-stock transaction valued at approximately $2.5 billion based on Somnigroup’s closing share price on April 10. Under the terms of the agreement, Leggett & Platt shareholders will receive…
Job Title: Director of Licensing (Hybrid) Company: Purple Location: Utah Description: Reporting to the Chief Innovation Officer, the Director of Licensing leads Purple’s licensing strategy to extend the Purple brand and commercialize the company’s proprietary comfort technologies and intellectual property (IP). This role originates and evaluates licensing opportunities, negotiates and structures agreements, and oversees ongoing…
Job Title: Brand Manager Company: PranaSleep Location: Bonita Springs, Florida Description: PranaSleep is seeking a strategic and results-driven Brand Manager to lead the development and execution of brand initiatives that drive growth, elevate market presence and strengthen customer engagement. In this role, you will be responsible for shaping brand strategy, overseeing go-to-market initiatives, and ensuring…
King Koil brought together 75 sleep products industry executives who gathered in Port Charlotte, Florida, recently for an industry conference to build and then present bicycles to 32 children who participate in the Boys & Girls Club of Charlotte County. During the event, the sleep product industry leaders built custom bicycles for children ages 9…
