Job Title: Vice President of Marketing
Company: Bedgear
Location: New York, New York
Description: Bedgear is looking for a Vice President of Marketing who is passionate about building and scaling consumer brands, developing impactful marketing strategies, and leading high-performing teams to strengthen brand positioning, accelerate consumer demand, and drive sustainable revenue growth. This role is responsible for developing, leading, and executing Bedgear’s overall marketing vision, brand strategy, and go-to-market initiatives across all business channels. As a senior executive leader, this position owns the strategic direction and operational performance of the Marketing function, ensuring all brand, creative, digital, and channel marketing activities work cohesively.
Qualifications:
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field preferred.
- 12+ years of progressive marketing experience, including significant leadership responsibility within a consumer goods or lifestyle brand, preferred.
- 7+ years of experience leading and developing marketing teams, including managing senior leaders and multidisciplinary functions, preferred.
- Demonstrated success developing and executing comprehensive brand marketing strategies for established or growing consumer-facing brands preferred.
- Extensive experience in both B2B and B2C marketing environments, including retail, wholesale, and direct-to-consumer channels, preferred.
