Job Title: Vice President, Brand Management
Company: Purple
Location: Draper, Utah (hybrid role)
Description: The Vice President, Brand Management owns the system that turns Purple’s brand and marketing strategy into integrated, funded, sequenced and measurable plans. You are the steward of what Purple stands for and the conductor who makes every launch, campaign and touchpoint play from the same score.
Brand Management is a young function at Purple. The first team, briefs and planning processes are already being stood up, and you will turn them into a well-run machine. You set the brand foundation and positioning, author the briefs, own the plan of record and the go-to-market process, and run the measurement and operations that tell us what’s working. You partner with the CMO, Creative, Media, Product, Insights, Finance and our eCommerce, Retail and Wholesale channel leaders.
