Up Close

Optimizing signage for maximum impact in your mattress store

In the competitive world of mattress retail, where comfort and support are paramount, effective communication is key. But…

How quality sleep shops can take control of their digital marketing

One of the great things about the mattress industry is that it’s full of people…

From brick-and-mortar to click-and-order: A retail roadmap for decoding data from online stores

During the pandemic, many traditional furniture and mattress retailers turned to e-commerce to keep business…

Retailers can use value proposition to fight back against online reviews

Start a Google Alert for “mattress” and you will be served thousands of articles with…

The 2 sides of the mattress: Examining MAP pricing for retailers and customers

Minimum Advertised Price policies are a common tool used by mattress brands to control the…

Breaking down consumer buying habits and how they can benefit retailers

A few weeks ago, we analyzed important findings in our latest Consumer Insights Now survey.…

Are you prepared for a new era of retail with AI and Gen Z at the forefront? 

In the dynamic world of retail, challenges like inflation and supply chain disruptions persist. To…

New Metro Mattress CEO talks plans for expansion 

With 69 stores and counting, New England-based retailer Metro Mattress is growing quickly. Preparing to…

Sweet Dreams are made of this: The power of storytelling in mattress sales

Tossing and turning, counting sheep, desperately yearning for a single, uninterrupted night of restful sleep…

High Point Market highlights the changing landscape of the mattress industry

An interesting dynamic has occurred in the industry between full-line furniture stores and specialty sleep…