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How multicategory program selling can lead to success for mattress retailers

Forget the days of simply showcasing mattresses. Today’s savvy customers crave experiences, value and education. By offering multicategory program…

Williams Co. Mattress brings its organic lines to retailers for the first time

Women-owned bedding company Williams Co. Mattress isn’t new to the industry, but it may be…

Happy ZZZ’s owner Scott Vaughn on sharing industry ideas

From calls with other bedding retailers to his “Monday Mattress Minutes” videos, Scott Vaughn, owner…

Bedhead Marketing names industry veteran as VP of business development and education

Bedhead Marketing has appointed industry veteran Brent Batterman as vice president of business development and…

Trends to watch in the luxury bedding category

The luxury category has been growing in leaps and bounds since 2020. The growth from…

From paratrooper to mattress maestro: Matt Hudnall’s journey at Good Mattress

The mattress industry might seem like an unlikely fit for a former paratrooper and teacher,…

Bed Tech’s Darren Sparks stresses importance of selling entire sleep system

Darren Sparks, president of Bed Tech, talks to Bedding News Now about how selling each…

Navigating this year’s fast-paced digital frontier: harnessing AI and revenue synergy for success

Will 2024 be the year that digital marketing takes center stage in your business plan?…

Secrets to scaling your mattress sales empire by building solid employees

In today’s business world, standing out isn’t optional — it’s the difference between snoring profits and…

The sizzle of sustainability: selling eco-conscious mattresses that convert

Forget coil counts and spring technology — the future of mattress sales lies in a…