Bed Tech’s Darren Sparks stresses importance of selling entire sleep system

Darren Sparks, president of Bed Tech, talks to Bedding News Now about how selling each part of the sleep system at retail is more important than ever. He emphasizes its advantages and offers advice to retailers.

Alex Milstein

Alex Milstein is the Editor in Chief of Casual News Now and Bedding News Now. He previously served as senior editor of both Casual Living and Designers Today, and covered technology for Furniture Today, with a focus on augmented reality, e-commerce, and 3D visualization.

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