What’s happening: King Koil is introducing a five-bed, all-foam collection to complement its popular Signature innerspring collection in space B1200 at the Winter Market in Las Vegas.
Why it matters: Blending higher density memory and gel foams for breathable, cooling, pressure-relieving comfort and durable support that conforms to a body’s curves, King Koil’s new competitively priced Signature Luxe collection is aimed at younger consumers aspiring for a better night’s sleep. With mattresses in various heights and comfort levels from firm to plush, the five-bed collection is set to retail from $1,000 to $1,799 in queen.
“Using a variety of locally sourced foams, we’re able to create feels in this collection that previously couldn’t be achieved in our Signature innerspring line, at what for us are very aggressive price points,” said David Binke, CEO of King Koil Mattress Co. “We believe this line provides an opportunity for us to introduce a new breed of consumer to King Koil quality and luxury, while helping dealers add some additional bandwidth our products on their floors.”
David Long, executive vice president of innovation and marketing at King Koil, adds, “There is more of a dichotomy in foam beds today in our industry than ever before in terms of quality, with business in product below $1,000 having been decimated,” “In Signature Luxe, we’re able to offer much higher quality for the price point, with a demonstrably better look and feel.”