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Sleep Nerdz’s Andrew Carrington and Keith Messenger teamed up with Dr. Snooze to put a sleep tracker in Sleep Nerdz’s new adjustable bases.
Avocado Mattress Brands’ podcast doesn’t just focus on mattresses, and that gives the company a leg up when it comes to branding.
Last week, Bedding News Now Editor-in-Chief Alex Milstein went on “The Pete Primeau Show” with…
Seniors who are renovating their homes and transforming them into their forever, aging-in-place homes are prime target for mattress sales. But how can you reach seniors?
Editor-in-Chief Alex Milstein poses a question about the message the mattress industry is sending and whether it should be repositioned.
Editor Courtney Porter looks at how companies can lean into their values as means of differentiating themselves from the competition.
Direct-to-consumer and online mattress companies are making moves to be in physical retail stores, but what kind of volume are they moving?
Editor Courtney Porter examines the growing trend of social media platforms charging their users to be verified. Is it worth it?
Bedding News Now talks to Resident’s new director of retail training, Nick “Tank” Recchia, about how the company looks at training differently.
Contributor Courtney Porter look at mattress advertising on podcasts and explains what bedding companies should be doing.
