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Why sleep accessories should not be an afterthought in the bedding industry

Industry members weigh in on a potential disconnect between retailers and manufacturers when it comes to accessories.

Shifman’s past helps it grow into the future

Alex Milstein checks in with Shifman Mattresses President Bill Hammer to see how the company is continuing to grow with investments in new showrooms and its people.

Exclusive research: Why consumers delayed some purchases in late 2022

Check out a recap of Home News Now Group’s exclusive 2022 research ahead of our next release.

Sleep Nerdz partners with Dr. Snooze on sleep tracker

Sleep Nerdz’s Andrew Carrington and Keith Messenger teamed up with Dr. Snooze to put a sleep tracker in Sleep Nerdz’s new adjustable bases.

Avocado Mattress’ crunchy, broad branding tactics

Avocado Mattress Brands’ podcast doesn’t just focus on mattresses, and that gives the company a leg up when it comes to branding.

Bedding News Now on ‘The Pete Primeau Show’

Last week, Bedding News Now Editor-in-Chief Alex Milstein went on “The Pete Primeau Show” with…

Why it’s difficult to sell to seniors

Seniors who are renovating their homes and transforming them into their forever, aging-in-place homes are prime target for mattress sales. But how can you reach seniors? 

Is it time for the mattress industry to push a new message?

Editor-in-Chief Alex Milstein poses a question about the message the mattress industry is sending and whether it should be repositioned.

Coyuchi is crowdfunding: So what?

Editor Courtney Porter looks at how companies can lean into their values as means of differentiating themselves from the competition.

Are these the top online mattress companies by revenue?

Direct-to-consumer and online mattress companies are making moves to be in physical retail stores, but what kind of volume are they moving?