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Embracing bedding trends and fads: A blueprint for business success

Today more than ever, businesses must remain agile to keep up with shifting consumer preferences.…

Mattress World Northwest’s Ryan Bailey talks selling sleep systems

Ryan Bailey, buyer and visual merchandiser for 24-store retailer Mattress World, offers advice about selling…

The Big Mattress Outlet talks franchising plans

When retailers expand, they often go the route of opening other locations near their flagship…

Exploring digital marketing’s key challenges with e-commerce and omnichannel leaders at eTail Connect West

Attending conferences, for me, has always felt like getting the fast pass at Disney. The…

Why launching an e-commerce site isn’t a guaranteed path to success

In 2017, the word on the street was clear: “Get online and sell mattresses.” For…

Bedhead Marketing continues upward trajectory by focusing on mattress niche 

The bedding industry is known for its creative marketing, yet the number of marketing firms…

Mattress retailer authors book about the dark side of leadership

Mattress industry veteran and co-owner of Garder’s Mattress & More Jeff Giagnocavo has authored a…

Retailers weigh in on the profit dollars vs. gross margin percentage debate

In the world of retail, especially in the competitive mattress industry, businesses often find themselves…

AI is changing marketing, and there are tools you can use to improve your efforts

Smart marketers know they’re storytellers at heart and that content creation is non-negotiable. They also…

Remembering Therapedic’s Norman Rosenblatt

Norman Rosenblatt, the previous chairman of Therapedic International who recently died at the age of…