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The psychology of online mattress shopping

Have you ever walked into a store to look around and walked out with something…

How to blend AI and human touch for a better digital marketing strategy

Imagine walking into a mattress store where every conversation is scripted, every recommendation robotic. No…

Beyond the sale: Turning customers into raving fans

In today’s competitive retail landscape, the sale isn’t the end of the customer journey —…

Mattress industry veteran Pete Primeau discusses his latest book

Pete Primeau has published another book — “Miles and Miles of Retail Selling Greatness: How…

Springs have slight edge among mattress types, but many consumers not sure what to buy

It is the eternal question: springs or foam?  And the winner is: It depends on…

New vs. used: Winning the mattress market with value

The mattress market is in flux. While the rise of refurbished mattress suppliers like Cheap…

SSB says new lines resonating at retail, sees success in 2025

Serta Simmons Bedding says its aggressive new product strategy is resonating on retail floors and…

Zero-click power play: Mastering search without the click

Did you know that more than half of Google searches end without a single click?…

Therapedic licensees study AI and get a primer on marketing initiatives

Therapedic International licensees from around the world and across the country gathered on the eve…

How mattress store owners can navigate the inflation storm

Inflation is hitting consumers hard, impacting their spending power and forcing tough choices. For mattress…