Sales rep Larry Ciarrocca emphasizes the role of a rep today

Editor-in-Chief Alex Milstein sits down with independent sales representative Larry Ciarrocca to talk about how repping has changed, what makes a successful rep and how reps can avoid becoming a commodity.

Alex Milstein

Alex Milstein is the Editor in Chief of Casual News Now and Bedding News Now. He previously served as senior editor of both Casual Living and Designers Today, and covered technology for Furniture Today, with a focus on augmented reality, e-commerce, and 3D visualization.

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