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Getting real about Ashley’s acquisition of Resident

Getting real about Ashley’s acquisition of Resident

Editor-in-Chief Alex Milstein and 40-plus-year industry veteran Pete Primeau dig into the $1 billion Ashley/Resident deal and talk about some of the possible ways the companies will synchronize to try and conquer the bedding category.

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  • Great interview. Thank you.
    One subject not covered was the impact on present manufacturers of Resident products.
    The jury is still out if DTC brands being offered in independent dealers stores actually brings the value promoted.
    That equation changes when you are both the manufacturer and the retailer.
    With the Mattress Firm deal and now this – it will only accelerate the consolidation of an over crowded field.

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