Getting real about Ashley’s acquisition of Resident

Editor-in-Chief Alex Milstein and 40-plus-year industry veteran Pete Primeau dig into the $1 billion Ashley/Resident deal and talk about some of the possible ways the companies will synchronize to try and conquer the bedding category.

Alex Milstein

Alex Milstein is the Editor in Chief of Casual News Now and Bedding News Now. He previously served as senior editor of both Casual Living and Designers Today, and covered technology for Furniture Today, with a focus on augmented reality, e-commerce, and 3D visualization.

View all posts by Alex Milstein →

One thought on “Getting real about Ashley’s acquisition of Resident

  1. Great interview. Thank you.
    One subject not covered was the impact on present manufacturers of Resident products.
    The jury is still out if DTC brands being offered in independent dealers stores actually brings the value promoted.
    That equation changes when you are both the manufacturer and the retailer.
    With the Mattress Firm deal and now this – it will only accelerate the consolidation of an over crowded field.

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