Spring Air domestic licensees gather to review product and marketing intiatives for 2024

Spring Air International recently gathered its domestic licensees at Spring Air Denver in Aurora, Colorado, for a review of new product and marketing initiatives for 2024. 

The group was a given a preview of upgrades planned for its Chattam & Wells and Four Seasons collections, and an innovative new line of specialty mattresses expected to launch at the Las Vegas Winter Market.

In terms of marketing, the group also participated in discussions about a unique initiative to drive traffic to its showroom in Las Vegas in January and also heard a presentation by a leading industry marketing company that provided insight into key consumer and branding trends in the industry. 

The event also included several social programs, teeing off with a golf outing before the conference began, a sky-box event at a Denver Nuggets game and a closing dinner at famed local restaurant Elways.

“This was an exceptional gathering of licensees who participated in key discussions on how we will continue to group our brand in the coming year. When you see the amazing engagement these top manufacturers have when they talk about Spring Air, it really is infectious,” says Spring Air International President Nick Bates.

His enthusiasm was shared by many of the participants in the meeting.

“The networking with other business leaders going through the same issues we face as a company is very helpful for me. This is a rich gathering of entrepreneurs sharing ideas that will make us stronger as an organization. Our brand recognition is very strong right now because there is so much value in our products. Every factory in our network makes a great product. We can rely on this team,” says John Grove, the CEO of Spring Air North Carolina. The Greensboro-based producer is Spring Air’s oldest continuously operating licensee, having joined the network in 1971.

“Our business has been enhanced significantly with the addition of the Spring Air brands. There are great things I see coming from this brand. They have developed and reimagined good product lines and have so many exciting things on the horizon for 2024,” says Ricky Riley, the CEO of Spring Air Florida. The Greenville, Florida-based licensee for the Sunshine State is one of the newest factories to join Spring Air.

Les Mesner, the CEO of Spring Air Denver and the host of the event, said, “Spring Air is going in the right direction with everything I see every day and what was presented at this conference. We have a very cohesive group of colleagues that we can learn from and exchange ideas with.”

Mesner said the other key component of Spring Air for his business is that there is now a “group of seasoned manufacturers who can service customers anywhere in the country. None of the other licensee groups can do that.”

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