by Diamond Mattress will unveil two new mattresses at the upcoming summer Las Vegas Market, expanding its luxury Generations line, which has been outperforming expectations since it launched in early 2021.
Sales of the collection have increased double digits in the last month. The overall strength of the line is marked by the development of a Generations private label program for Diamond’s expanding retail partners.
Generations Origins include new Monaco and Versailles models, offering retailers more merchandising options with retail price points of $1,599 and $1,399 along with all the hallmark luxury features and materials of the heirloom-quality Generations collection.
These two new mattresses with sharper price points complement the other four models that range from $1,999 to $2,499. A foundation was also added to complete the lineup.
“Generations by Diamond Mattress was originally designed to embody the history and heritage of our fourth-generation, family-owned and -operated manufacturing business. It also represents the expertise of the long-time Diamond employees who carefully selected the materials to craft a luxury mattress that also offers aggressive margins for retailers,” says President Shaun Pennington.
With new contemporized borders distinctive from the rest of the Generations line, both the Monaco and Versailles feature a hand-tufted Tencel fabric cover for luxurious look and feel, CertiPUR comfort layer, and Diamond’s 7-Series coil system with independent coils for adjustable pressure relief and tri-zoned for back support.
The 12-inch Versailles offers a cool gel memory foam layer while the 13-inch Monaco opts for the copper memory foam for enhanced temperature regulation during sleep. Both are boxed beds for efficient inventory and shipping.
Diamond Mattress will feature Versailles and Monaco from Generations Origins, along with other new and top-selling products, in its Las Vegas showroom, B-975, July 30-Aug. 2.
