King Koil launches 2 new partnerships

King Koil is revving up to host “Drive to Thrive” at the iconic Phoenix International Raceway, a special afternoon of fun for the more than 225 children who participate in the after-school programs of the Boys & Girls Club of the West Valley (Phoenix). 

The company is also set to leave its mark on an Arizona landmark this spring, outfitting the more than 330 rooms at The Wigwam, a uniquely Arizona resort where casual elegance meets historic charm in the West Valley of Phoenix, with an exclusive edition of its Signature mattress collection.

Drive to Thrive

Set for from 4:30 to 6:30 p.m. Tuesday, May 16, Drive to Thrive has been designed to provide a thrilling afternoon on the mile-long track more typically used during the NASCAR circuit races.

As part of the fun, children will enjoy pace car rides on the track, test out race car simulators and even attempt to set Guinness World Records in a series of team races for the boys and girls who will vie for titles by age category using Hula Hoops, Pogo sticks, socks and Starburst candies. King Koil will serve food, prizes and gifts for the attendees, world records or not. 

 King Koil has long supported charitable organizations that benefit children, often in conjunction with major annual bedding industry events.

“I believe we all have a responsibility to give back, both as individuals and as corporate citizens. I love doing things for kids and am always so honored to host events for the Boys & Girls Clubs and provide the children in their after-school programs with truly unforgettable experiences,” says David Binke, chief executive officer of King Koil. 

Last year, King Koil hosted 125 children for a day at Epcot that also benefited a Boys & Girls Club, this time in South Florida.

The Wigwam

As a cornerstone of the West Valley, The Wigwam is a luxury AAA four-diamond desert oasis spanning 440 acres with world-class restaurants and championship golf courses. Winner of multiple hospitality awards including most recently being crowned the No. 2 in the U.S. Southwest by Conde Nast Traveler, the desert oasis was also named best historic resort in the U.S. by Historic Hotels of America last year. 

“Founded nearly 100 years ago by the Goodyear Tire and Rubber Co., The Wigwam is beginning a multimillion-dollar renovation breathing new life into its grounds and room and suite interiors,” Binke says. “Since building our factory in this area in 2018, we have developed a unique relationship with the resort, housing executives for extended stays, entertaining retail partners and staging numerous corporate events there through the years. We’re very pleased to win the opportunity to elevate the guest experience at such a storied property with luxurious mattresses that will provide a sleep experience as memorable as the rest of their stay.”  

King Koil will begin delivery in early June of 400 ultra-premium, super pillow-top mattresses in queen and king combining specialty foam with advanced coil technologies. The mattresses were designed exclusively for The Wigwam and will be installed as part of the phased major interior refresh to minimize disruptions to guests. 

“Nothing else impacts a hotel guest’s experience quite like a bed,” said Mike Vidoli, vice president of sales, Southern region, for King Koil, who initiated talks with the resort’s ownership during his own long-term stays at the hotel. “A TV is a TV, a dresser is a dresser, but the bed is something that a hotel guest will never forget if it provides an exceptional night’s sleep.”

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