Our Best In Bedding retailers in the Northeast

Welcome to the first installment of Bedding News Now’s inaugural look at the best mattress…

The ROI of empathy: Training in-store teams for a digital world

Today’s mattress shopper doesn’t arrive in your store with an open mind and need of…

Oklahoma retailer tackles key issue of worn-out mattresses

My mattress travels took me last week to Oklahoma City, Oklahoma, where I figured a…

Gold Bond sees smooth sailing in choppy bedding seas

Independent mattress and futon maker Gold Bond is well positioned for success as choppy trade…

The fading horizon of the dealer locator: What’s next for independent mattress retailers?

For years, the dealer locator on direct-to-consumer mattress brand websites — Nectar, Dreamcloud, Ghostbed, Puffy,…

How to navigate a roller-coaster ride for mattresses

Welcome to the Bedding Roller Coaster, a disquieting ride featuring plenty of twists and turns…

The silent salesperson: Branded in-store signage that converts

In the bustling environment of your mattress store, effective in-store signage acts as a silent…

The power of first-party data and how to prepare for a cookieless future

For years, third-party cookies quietly did the heavy lifting for digital marketers — tracking behaviors,…

Chalk talk speaks loudly at Connecticut mattress store

Joshua Eves had been thinking about improving the look of his sleep shop in South…

Could new Sealy Posturepedic line lift industry sales?

Sealy’s new Posturepedic line, officially launched at the Las Vegas Market earlier this year, represents…