Paramount Sleep Company will highlight two new mattress collections at High Point Market this week, including the new Paramount Bespoke mattress program built around craftsmanship at a compelling price, and Nature’s Spa, a nature-inspired luxury line that serves as the exclusive mattress collection for the resort Blackberry Farm.
The Paramount Bespoke Euro Top is designed to deliver premium materials and construction at a “Hot Buy” retail price of $999 queen, say company officials. The mattress is dressed in a Belgian damask woven fabric styled as a modern tailored stripe in marine blue on oyster ground, giving the product a refined coastal aesthetic. The quilt features a blend of silk, wool and cashmere fibers that help regulate temperature and wick moisture. The compression hand-tufting used to secure the upholstery layers helps reduce body impressions.
Comfort layers include cooling gel contour foam and high-density support foam, along with a natural latex lumbar layer designed to reinforce the center third of the mattress for optimum spinal support. Additional components include copper-infused memory foam, a 940-count zoned pocketed spring unit, and a foam encasement that reinforces the seating edge and expands the usable sleep surface. The construction is completed with a recycled fiber pad designed to provide durable support while reducing material waste.
“Retailers today are looking for products that combine meaningful craftsmanship with a clear value story,” said Richard Fleck, Paramount Sleep president. “With Bespoke, we focused on delivering the kinds of materials and construction details consumers associate with higher-end mattresses, but at a special price that helps RSAs close more sales.”
Paramount will also present Nature’s Spa, a redesigned collection introduced earlier this year and already catching attention at retail, according to company officials. The line incorporates natural materials including cotton, silk, wool, cashmere blends and natural latex layered with supportive foams.
Nature’s Spa holds a distinctive hospitality connection as the exclusive mattress collection used at Blackberry Farm, a well-known luxury resort in Tennessee’s Great Smoky Mountains. Company officials say the partnership highlights the collection’s focus on natural materials and craftsmanship and is intended to appeal to both retailers and interior designers attending market.
“Our Nature’s Spa collection reflects the design credibility that comes from being selected by a destination like Blackberry Farm, where the sleep experience is an integral part of the guest environment,” said Fleck.
The collection includes six models offered in quilted and smooth-top constructions with queen retail prices ranging from approximately $2,499 to $3,999. Mattresses in the line include GOLS-certified organic latex, copper memory foam, European micro-coil systems and transition layers designed to support spinal alignment and durability.
Paramount Sleep welcomes buyers at 330 S. Wrenn St., April 24-29. At the same time, visitors can also experience best-in-class bedding essentials with Purecare, a showroom partner with Paramount.
