by Englander is commemorating and celebrating its 130th anniversary throughout 2024 with a continued focus on innovation and a commitment to quality.
“Englander’s rich history has made a real difference in the quality of life for generations of Americans by providing better sleep, the foundation for human potential and performance,” says Englander CEO Mark Kinsley. “We are proud to commemorate our heritage of supporting American ingenuity and entrepreneurship as we launch new initiatives to propel Englander into the future.”
The company’s anniversary kickoff will be at the winter edition of the Las Vegas Market, running Jan. 28-31. Englander will display a 20-foot-wide historical timeline in its revamped showroom along with a special exhibition featuring a curated collection of over 40 historic print advertisements offering a visual journey through Englander’s evolution in marketing and product design.
This exhibit traces the company’s roots, highlighting key milestones such as founder Max Englander’s 1894 mission to provide exceptional sleep, the pioneering latex foam partnership with Goodyear, the introduction of its Tension Ease line and its global expansion.
While Englander marks 130 years, the company is also celebrating the life of its former CEO Kevin Toman, who died in December 2023. To honor his dedication and service to the industry, Englander is introducing the Kevin Toman Sales Leadership Award. This accolade will recognize outstanding achievements in sales and service, celebrating the ethos exemplified by Toman.
Throughout 2024, Englander’s social media campaign will share its rich history and heritage, inviting customers to engage with the brand’s storied past. Additionally, the company will strengthen its international ties at the ISPA Expo 2024 in March, showcasing its global presence and commitment to the international community.
As Englander embarks on its 131st year, Kinsley says it remains steadfast in its commitment to innovation, quality and enhancing the sleep experience for customers worldwide. This anniversary is both a celebration of the past and a stepping stone toward a future of continued excellence and growth in the bedding industry.
