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Mattress Firm becomes exclusive dealer of 3 Purple collections

Mattress Firm becomes exclusive dealer of 3 Purple collections

Mattress Firm has teamed up with Purple to unveil the “coolest” new Purple mattress collection — Purple Restore Cool Touch, available only at Mattress Firm stores and

Following the update of Purple’s national Purple Restore Hybrid line this past summer, the Purple Restore Cool Touch line will include additional temperature-regulating technology designed to give the shopper a cooler, deeper and more balanced sleep.

“Mattress Firm is excited to be the only place shoppers can find the newest and ‘coolest’ Purple mattress collection on the market,” says Anne Dament, chief merchandising officer at Mattress Firm. “Our aim is to provide consumers with the best possible sleep experience. The addition of this line takes our offerings to the next level. The cutting-edge cooling technology in the GelFlex Grid wicks away moisture, relieves pressure points and isolates motion for uninterrupted sleep, and the Cool Touch cover helps maintain the optimal body temperature all night long. This new collection is a game-changer for anyone seeking truly restorative sleep.”

In keeping with Mattress Firm and Purple’s shared commitment to delivering superior sleep products to a wider audience, the Purple Restore Cool Touch line will be available in three different models:

See Also

  • Purple Restore Cool Touch — Priced at $2,395
  • Purple RestorePlus Cool Touch — Priced at $2,995
  • Purple RestorePremier Cool Touch — Priced at $3,595

“At Purple, we’re focused on making deep, restorative sleep effortless,” says Rob DeMartini, Purple CEO. “With the introduction of our Restore Cool Touch mattresses at Mattress Firm, we are proud to offer innovative technology that will deliver deep sleep.”

This collection will be available online at and at over 1,000 Mattress Firm stores, ensuring that customers from coast to coast can enjoy the benefits of this innovative sleep solution.

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