by Bedding Industries of America will be unveiling a hybrid roll-pack showroom display at the fall High Point Market in Crown Mark Plaza, Floor 4, to highlight the possibilities inherent in its innovative roll-packing strategies for dealers.
BIA recently expanded its existing lineup of C3 roll-pack machines in order to better serve its private-label e-commerce and retail customers in shortened delivery times. To showcase this expanded capability, it plans to exhibit its roll-packing lineup, featuring the Moray, Yellowstone, Spinal Zone III, Susan G Komen “Hope” and Bella mattresses in its showroom.
“High Point will be the first time we are exhibiting the full lineup of product to dealers,” says BIA CEO Stuart Carlitz. “The response we have seen to our investment in state-of-the-art roll-packing equipment has been rewarding already. We now have a full suite of mattresses we can offer and the scalability to manufacture and fulfill orders quickly and efficiently anywhere in the country.”
The roll-packing lineup includes:
- The Moray, a high-quality, low-profile pocketed mattress that is ideal for daybeds, bunk beds and low platform beds
- The Yellowstone, which offers an 8-inch pocketed coil with a 4-inch coil mounted together
- The Spinal Zone III, which features a posturized center spring with 1-inch nano coils, a Polar Touch phase change material cover and carries the Chiropractic Seal of Approval
- The Bella, an 11-inch euro-top mattress and the company’s original hybrid mattress in a box.
Like many High Point Markets prior, BIA will celebrate Breast Cancer Awareness month with its Susan G. Komen “Hope” mattress. The roll-pack model is made with a pink-patterned, heat-wicking Tencel cover that includes a pink Breast Cancer Awareness ribbon embroidered on the corner of the mattress.
All models that will be featured in the roll-packing showroom display include BIA’s proprietary Spinal Zone technology. All roll-pack offerings can be shipped via UPS from any of the company’s 13 strategically placed manufacturing facilities with a single billing point of contact.
