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MLily aims to help drive traffic with aggressive promotions, new products

MLily aims to help drive traffic with aggressive promotions, new products

What’s happening: MLily introduced its first heavy-duty, easy-to-assemble bed base last summer. Now, the bases are selling three times as fast as the company expected and it’s moving quickly to replenish inventory of the platform bed base.

Why it matters: At a velocity price point, the company says the base can help retailers drive traffic by offering “a quality, durable product that also solves the most common issues consumers have with assembly and bedroom storage.”

Designed for no-tool assembly, the heavy-duty bed frame is made of durable steel with a 2,000-pound weight capacity. The platform foundation eliminates the need for a box spring and offers ample under-bed storage space. It features rounded corners for safety, multiple support legs to ensure stability, and non-slip tape to keep the mattress in place. It is offered in twin, twin XL, full, queen, king and California king sizes.

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Executive Vice President Glenn Kobylarczyk says the company is rolling out aggressive promotions across its top-selling mattresses and other products and will offer other promotions and new products at the upcoming High Point Market, April 21-26, in Space 1-542 of Plaza Suites.

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